Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures
Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)
New York Fashion Week is in full swing and London editors are gearing up for LFW which is threedays away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.
I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. (more…)