It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…
1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT
Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)
2015 might be the year I stage my own digital detox intervention. I seriously don’t think I can take one iota more of online over-stimulation. To help us all, there’s Kovert, a line of fine jewellery designed to assist us in managing our tech-obsessed lives. Launched by tech-consultant-turned-entrepreneur, Kate Unsworth, it’s the ‘wearable’ for people who want less, not more connectedness. (more…)
If there was any doubt that phones are now fashion accessories, last week rammed that thought home. With Apple‘s major unveiling during New York Fashion Week with key fashion press in the front row and Natalie Massenet representing (will she be selling the new Apple devices on Net-a-Porter?), the fashionisation of our everyday tech gear is indisputable.
OK the big fuss was all around the smart Watch but the general consensus among the fashion contingent is it ain’t all that (yet). (more…)
Wearables, shmarables… If you ask me we’re a long way from the point where wearable technology is truly useful and can’t-live-without. Until then I’ll stick with the traditional fash-tech accessory. ..mostly those inspired by or made by Chanel.
Let’s be honest, no one lusts after Chanel’s RTW the way they perve over the accessories. The bags (even ludicrous hula-hoop ones), the sock-shoes, the trainers (I’m still getting asked about these)… And then there are the beauty products which are accessories in their own right. I mean, which other brand produces such hotly anticipated collectables? (more…)