wearables

THE DRG STYLE INDEX: Pop Swatch, Apple Watch, Nike Air Max, Issey Miyake X Iitala

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. POP SWATCH RETURNS
Pop Swatch returns
While some watch brands work out how to solve the wearables conundrum, others do what they do best. Example: Swatch, who has just announced the return of the Pop Swatch. Last seen adorning fashionable wrists in the 1990s, these jumbo-sized chunky-faced watches will be coming to a Swatch store near you on 28th April. (more…)

In case you missed it – the Disneyrollergirl highlights

julia sarr jamois

2015 has been a busy old year for me. I’ve been juggling working on a book (ETA August 2016 – whoop!) with freelance writing for my regulars and consulting on a new brand. Trying to fit blogging around all that has been a challenge! But I’ve been privileged to work on some great collaborations, as well as getting some amazing behind the scenes access and insights that I’ve loved sharing. (more…)

On Hermes, Apple Watch, and ‘what if’

Hermes Apple Watch

It’s been months since Apple Watch launched and I still don’t know anyone in my regular circles who has one. Definitely not one that they paid for with their own money, that they use regularly. My current evaluation of Apple Watch and other similar wearables is that it doesn’t add up to a long term, meaningful investment. Like other electronic devices – phones, tablets, phablets – there’s a feeling that it will implode in the space of a couple of years, as per the inbuilt obsolescence of most Apple devices. (more…)

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)