Tag Archives: Warehouse

Warehouse launches its AW13 Style Me If You Can campaign

Posted on by Disneyrollergirl

Warehouse-Style-Me-If-You-Can

Warehouse is ticking multiple trend boxes for AW13 and I don’t just mean fashion ones. Building on the success of its website relaunch last year, its AW13 campaign ‘Style Me If You Can’ joins the dots between social styling, gamification and fashion film.

So what’s the deal? Log onto Style Me If You Can, choose a lifestyle location, then drag and drop your location-appropriate outfit components from the suggested options into the ‘style gallery’. (If you like Polyvore, you might find this bit equally addictive.) You can then share your outfit on a number of platforms and enter it to be featured in the Style Me If You Can film and print campaign. If you’re one of the nine chosen winners, you’ll win a trip to Paris, Milan or New York, and your outfit will be featured in the campaign credited to you. To promote the campaign, Warehouse will release the film in nine chapters at 90 minute intervals on a single day, across its web, social and mobile platforms. Winners will be revealed on that day.

Interest piqued? Click below to play…

Style Me If You Can - Win a trip to New York - Enter Now

And here’s one I made earlier…

Warehouse-My Board

SPONSORED POST IN ASSOCIATION WITH WAREHOUSE

Warehouse Christmas SOS film – recognise yourself?

Posted on by Disneyrollergirl

Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…

London Fashion Week AW12: more highlights

Posted on by Disneyrollergirl

More snippets from LFW…
London Fashion Week is famous for its surprises and its mix of commercial shows by Paul Smith, Nicole Farhi and Jasper Conran are nicely balanced by the interactive, multi-sensory theatre of other designers. Richard Nicoll chose to present a hybrid of showroom, shoot and show while McQ by McQueen’s theatrical show had an element of audience participation at the end. Continue reading

Related Posts Plugin for WordPress, Blogger...