Warehouse

THE DRG STYLE INDEX: TIFFANY, HARVEY NICHOLS, WAREHOUSE, FINERY, J. CREW

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY HIRES GRACE CODDINGTON
Grace Coddington for Tiffany
Ok calm down, Grace isn’t heading into a permanent role, but she has been hired to work her magic on a Tiffany ad campaign. According to WWD, she has gathered and styled a raft of celebrity influencers to star in the Tiffany autumn campaign, which will appear in the September issues. I’ve gotta say, there’s nothing new about this style of influencer-as-model campaign, but if anyone can make it look uber-luxe yet modern, it’s Grace. (Alas, no news yet whether the former model will be starring in it herself.)


2. HARVEY NICHOLS AD STARS A 100-YEAR-OLD MODEL

100 year old Harvey Nichols model
Props to Harvey Nichols for featuring 100-year-old model Bo Gilbert in a campaign to celebrate Vogue’s 100th anniversary. I love the non kitsch, non patronising photography and styling. Just a great, chic portrait of a woman in an amazing, flattering outfit than anyone would look wonderful in. Brilliant!


3. WAREHOUSE REINVENTED

Warehouse reinvented by emma Cook for aw16
While the high street gave us depressing news about Austin Reed and Bhs, one brand is being reinvented. At the Warehouse press day, I was shown the new vision that creative consultant Alasdhair Willis has dreamt up along with design director Emma Cook. Debuting for aw16 in September, the brand has been completely overhauled. Despite celebrating its 40th anniversary, there’s not a ‘heritage’ reference in sight; instead it’s all about a brand new vision that embraces British creativity and eclecticism. To me it feels like the Warehouse woman has grown up and is being positioned in line with Jigsaw, Whistles and Cos. Shapes are more interesting, fabrics are better and the overall vibe is creative but sophisticated. Expect to see this wildlife jacquard coat a lot in the press and ‘shoulder-robing’ (do people still do this? Oh, yes they do) ‘key influencers’ during LFW. The stores are getting a major revamp too.


4. FINERY’S FOREVER PIECES

Finery Forever Pieces
Finery is a newish brand that has definitely tapped into the Cos/Whistles/Jigsaw space, giving the creative-minded career woman something to wear that’s fashion-forward, wearable and well made. I like this collaboration with six of its favourite people, who co-created ‘Forever Pieces’ that represent their personal style. Polly Vernon’s classic leather biker jacket is my favourite. I had a look at Selfridges (where the capsule collection is being sold exclusively) and the leather is beautiful. At £295, it’s a faultless buy.


5. J. CREW SAYS SAVE THE BEES

J.Crew Save the Bees T-shirt illustrated by Marcel George
J. Crew has long campaigned for bee-saving and this season it’s giving us an easy way to support the cause. Just landed are three bee-themed tees and a pocket square by illustrator Marcel George, with 50% of the retail price going to benefit the conservation charity Buglife. Buy them at J.Crew.

WORDS: Navaz Batliwalla/Disneyrollergirl
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Retail round-up: The high street grows up

Jigsaw A-Line ss16

Something is up on the British high street and it’s all quite exciting. Jigsaw has been going from strength to strength for a while, bypassing the discounting and stepping up its design credentials. The new ‘A-Line’ concept is looking good; it’s creative, vibrant and bolder than you might expect from Jigsaw. The second collection – above and below, arriving imminently – feels fresh, with generously-proportioned tailoring and luxe shirting the obvious standouts. That new attitude is also being reflected in its stores, with a branch set to open in London’s St James’s, a stone’s throw in fact, from the soon-to-be-relocated Dover Street Market. (more…)

Warehouse launches its AW13 Style Me If You Can campaign

Warehouse-Style-Me-If-You-Can

Warehouse is ticking multiple trend boxes for AW13 and I don’t just mean fashion ones. Building on the success of its website relaunch last year, its AW13 campaign ‘Style Me If You Can’ joins the dots between social styling, gamification and fashion film.

So what’s the deal? Log onto Style Me If You Can, choose a lifestyle location, then drag and drop your location-appropriate outfit components from the suggested options into the ‘style gallery’. (If you like Polyvore, you might find this bit equally addictive.) You can then share your outfit on a number of platforms and enter it to be featured in the Style Me If You Can film and print campaign. If you’re one of the nine chosen winners, you’ll win a trip to Paris, Milan or New York, and your outfit will be featured in the campaign credited to you. To promote the campaign, Warehouse will release the film in nine chapters at 90 minute intervals on a single day, across its web, social and mobile platforms. Winners will be revealed on that day.

Interest piqued? Click below to play…

Style Me If You Can - Win a trip to New York - Enter Now

And here’s one I made earlier…

Warehouse-My Board

SPONSORED POST IN ASSOCIATION WITH WAREHOUSE

Warehouse Christmas SOS film – recognise yourself?

Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…