Four years in, the Vogue Festival is firmly established, mixing A-list talks with smaller panel discussions, styling workshops, the obligatory makeover stations and opportunities for one-on-one careers advice with Vogue staffers. It’s a pretty good example of a brand extending its reach well beyond the printed (or digital) page, to touch the lives of its next generation reader. (more…)
With Easter coming up (doesn’t it always creep up on you?!), now is the time to plan and book tickets for some must-see events. Apologies if some of the following suggestions are already oversubscribed, I honestly don’t know where the time is going…. (more…)
Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)
What a surprise to see a Nigel Shafran shoot in Vogue. And styled by Joe McKenna too. Shafran’s last Vogue shoot was 21 years ago and he has brought his quiet observational style to the the UK title with this ode to consumerism (beating Karl to the punch), shot in the temples of Vuitton, Chanel and Celine on Avenue Montaigne… (more…)