Tag Archives: Vogue Festival
Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. Continue reading
What a surprise to see a Nigel Shafran shoot in Vogue. And styled by Joe McKenna too. Shafran’s last Vogue shoot was 21 years ago and he has brought his quiet observational style to the the UK title with this ode to consumerism (beating Karl to the punch), shot in the temples of Vuitton, Chanel and Celine on Avenue Montaigne… Continue reading
I loved Natalie Massenet’s talk at the Vogue Festival and the way she used Instagram as a modern alternative to a Powerpoint slideshow. Even better, people who weren’t at the festival could follow the presentation independently by viewing her specialy-populated Instagram feed, Nataporter_Mystorysofar (best viewed in the app).
But now Vogue has released some of the videos of the presentations, talks and panel discussions. Watch the Natalie Massenet presentation in full…
Was every panelist and speaker at Vogue Festival briefed to implore us to work hard and follow our dreams? Because that felt like the overarching message of the weekend at the second annual Vogue-branded event.
“If you’re really good at what you do and have a dream, It will happen,” said Alber Elbaz on Sunday, and when Alber says this you believe him. Of all the speakers I saw, he was the most relaxed, funny and passionate and also a brilliant storyteller. But pretty much all the key speakers put their success down to a mix of talent and tenacity, plus a personal point of view. Continue reading
I’ve been at Vogue Festival today (as a guest of Vogue) and will be back again tomorrow. I’ll blog it properly but for now here’s a sneak peek of the first day of Vogue Festival highlights. Watch Natalie Massenet thank Alexandra Shulman for not giving her a job at Vogue…
The second Vogue Festival is only two weekends away and the jam-packed schedule keeps on growing (see the whole schedule here). But like any good event, there’s also a bunch of merch you can buy – so I hope you have deep pockets. How about your very own Vogue Starbucks-style coffee cup for that all-important Anna W moment? Continue reading
My personal highlight of this year’s Vogue Festival (which returns on 28-29 April 2013) was the Diane Von Furstenberg talk. What a woman! What incredible stories! And there’s more where they come from because Camilla Morton has just added Diane Von Furstenberg And The Tale Of The Empress’s New Clothes to her repertoire of modern fashion fairytales. Following on from Christian Lacroix And The Tale Of Sleeping Beauty and Manolo Blahnik’s The Elves And The Shoemaker, Morton has woven her version of The Emperor’s New Clothes into the legend of DVF and the making of her fashion empire. Continue reading
As the fashion publishing industry continues to go through ongoing changes, magazines are testing different ways to extend their brand messaging beyond the paper page. While Hearst has launched Hello Style to beckon the Youtube generation to its titles, Vogue went the interactive route last week with its two-day Vogue Festival. Continue reading