You know a heritage brand is on the up again when fans start to clamour for its vintage numbers. It happened with Gucci, it’s probably happening with Coach and I imagine it will happen with DKNY.
When a classic brand goes through a downturn and then an upswing, it creates a new swell of interest around it. So with Gucci, suddenly all the buzz around Alessandro Michele had people scouring their lofts and closets for long-neglected snaffle loafers and printed scarves. Online consignment site Vestiaire Collective already did a brisk business in selling pre-loved Gucci, but the renewed interest has brought a whole new rush of customers on the hunt for pre-Michele Gucci (more…)