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Veja

Arket’s curated archive wardrobe is a breath of fresh air in the toxic world of fast fashion



Arket women knitwear in the London Regent Street store

In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.

Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)



What to buy from Arket: millennial pink jeans, recycled cashmere and a box of cookies



Arket new store opening Regent Street

OK, Arket hasn’t opened yet but first impressions are rather promising. It helps that the press day was meticulously merchandised, the catering was fantastic and the goody bag contained a useful duo of linen tea towel and ‘good’ olive oil.

In case you missed it, Arket is (yet) another new brand from the H&M stable, launching in early autumn. (more…)



London Fashion Week AW13: Day five highlights



London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. (more…)



Veja’s eco-friendly trainers



I have been meaning to feature Veja for over a year now. I love their minimalist, unisex aesthetic and eco-conscious credentials. And they’re affordable too. Very rare to find a shoe that ticks so many boxes…

 

Veja Womens collection available at Selfridges, Three Threads, Supra, Studio 8.

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