Urban Outfitters

How to create a capsule fragrance wardrobe



Nasomatto Pardon and Aesop Marrakech Intense

I frickin love talking to fragrance people. They’re so passionate, poetic and downright knowledgeable about perfume and the senses. One who is more passionate than most is the effusive Michael Donovan, founder of Profile PR and perfume e-tailer Roullierwhite.com. (more…)



High street beauty: Urban Outfitters Gourmand



Urban Outfitters Macaron Rose perfume
I can’t say I’ve looked into Urban Outfitters own brand beauty but I’m pleasantly surprised by its fragrance offer. The Gourmand line is just perfect. (more…)



How high street brands are disrupting the beauty industry



Topshop makeup and H&m Beauty - affordable and high quality make up on the high street

High street beauty has officially gone premium. Topshop’s beauty is five years old and thriving, J Crew’s lipsticks are a cult buy and H&M is going large on its beauty offer with a litany of launches happening in the next few months.

While Topshop kicked things off five years ago, launching its in-house make-up line on the LFW catwalk, the game changer was arguably & Other Stories in 2013, which paired a luxury Scandi aesthetic with an inviting experiential retail model. In fact, & Other Stories was intended as a beauty concept but was so appealing, it was extended to fashion. (more…)



WGSN Creative Futures: top 3 takeaways



WGSN creative futures summit jefferson hack

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)