Introducing: Éadaoin Ní Drisceoil

7 Eadaoin-O'Driscoll 3

Love Éadaoin Ní Drisceoil‘s graduate collection, which I discovered on Instagram. Based on the Virgin Suicides, it picks up on the ‘obsessions and passions that consume girls throughout the turbulent years of adolescence’. Translation: awkward layers, odd proportions and mismatched fabrics, not to mention ill at ease styling and an unhealthy fixation with pink. (more…)

Topshop X Shit Bloggers Wear


Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…

‘The animal print sweat’
Topshop-Sweat (more…)

Club Monaco creates all-blogger look book (and launches it on Tumblr)


Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. (more…)

Blog loving: Dapper Dan of Harlem

Hip hop style of yester-year yo! More here