Tag Archives: Tumblr
Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. Continue reading
Ive just finished writing 2000 words on the power of the stylist but frankly 2k wasn’t nearly enough to write about this ever-changing subject. Stylists and fashion editors are now becoming overall content curators as evidenced by initiatives like Anna Trevelyan and Simon Foxton’s stints as guest curators for SHOWstudio’s Tumblr and Nicola Formichetti’s hugely popular personal Tumblr.
Latest on this phenomenon is the news that Hanneli Mustaprta has been tapped as a contributing editor to Calvin Klein’s Tumblr. Not a stylist in the traditional sense, but a ‘self stylist’ with a creative eye, this is a fresh way for brands to work with those who share their visual point of view. I quite like this new strand of content curation for the attention-deficit generation. If anyone wants to hire me as their Tumblr editor* (
but pref not the naughty brand who picked my brains and then vanished without a trace) then let’s talk!
*PS: my beauty Tumblr is here
Love this Style.com video on Tommy Ton. It’s interesting how he mentions that one of his favourite things is seeing his work appear on Tumblr because he likes to feel his pictures have inspired someone – I’ve been wondering how photographers feel about seeing their work reproduced on blogs without the syndication fee.
A friend told me a great story about Ton after last London Fashion Week. My friend got followed for several blocks by a ‘team’ of photographers after coming out of Somerset House. At first the incessant clicks didn’t bother him, but after five minutes he stopped and asked who they were shooting for. It turned out to be Tommy and his cohorts shooting for various international GQs. But the funniest bit was that my friend wasn’t wearing anything particularly ‘fashion’, in fact his denim jacket had a big tear in the sleeve. But it transpired that this tear was the exact detail that he was being pursued for. A few hours after laughing at this story, I noticed I’d posted a link to this Tommy Ton for GQ.com gallery on my Facebook page two days previously. And of course there, in all its glory was the prized picture. No face, no outfit, just a close-up of a hole in a sleeve. That’s dedication for you!
An invitation from The Future Laboratory is always worth taking up. The future-forecasting think tank is known for its innovative events and trend predicting insights and the latest one promised to give a glimpse into the future of retail. Continue reading