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Coming soon: Trademark AW15

Trademark Aw15

The Burch girls from Trademark are quietly building a solid brand, assembled around all my favourites – coats, knits and shirts. They arrived on the New York scene only a few seasons ago with their ‘modern preppie’ sweatshirts and considered accessories and have developed a strong signature that I guess is in keeping with the idea of American sportswear. That is, ‘sportswear’ in the traditional sense of everyday separates, as opposed to Lulu Lemon-esque ‘athleisure‘.

It’s an interesting time for said sportswear. It’s an almost quaint idea when you think of how brands like Donna Karan and Ralph Lauren are being usurped by upstarts of the Public School and Alexander Wang kind. But I like the Trademark aesthetic a lot. The branding is great, very clean, with a tomboyish bent, but not necessarily androgynous. And I love the look book photography.

These are the AW15 look book pictures which have a slightly domesticated look about them, inspired as they were, by ‘moms’. In fact, they were shot in the Pennsylvania home of Pookie and Louisa Burch’s mum, which ties up the theme rather nicely.

Trademark-aw15
Trademark Aw15
Trademark Aw15
Trademark aw15

I met up with the Burch sisters when they were in London to preview their pre-fall and autumn-winter collections. I got a really thorough look at the pieces and got to geek out over the poplin shirts and polypropylene knits. The polypropylene gives the knitwear a techy, boxy feel, which adds a modern spin to the otherwise nostalgic silhouettes. But I gravitated most towards the coats, which have simple, modernist cuts but interesting details, like scallop edges and removable collars. The other details I liked were the shirts with detachable scarves and the Belgian loafers which are becoming something of a signature.

Matches Fashion is supporting Trademark in the UK, with a selection of AW15 pieces gradually filtering through on the website. There’s also a great interview here worth reading if you want to know more about the brand.

Trademark aw15
Trademark aw15
Trademark aw15
Trademark aw15

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Trademark AW15

What to steal from the menswear shows: Marni ss16

Marni SS16 menswear

The Marni colour palette is so on point – I mean, these blues and ochres! I will be stealing what I can from these colour combos as well as the loosely tucked-in tops (a big theme at Prada too) and the boxy shirt jackets. I really want a boxy leather shirt now… (more…)

What to steal from the menswear SS16 shows: satin bomber jackets

Louis Vuitton Spring Summer 2016

Satin bomber jackets are set to be the big commercial hit for next Spring if you take your cues from the Paris menswear runways. Saint Laurent’s are faithful to the classic souvenir jacket while Valentino’s are the most youthful in sunny yellow with Hawaiian florals. Louis Vuitton’s are a bit more special-looking (more…)

Buy it now: All the deets on the latest Chanel Les Beiges additions

Chanel Les Beiges 2015 collection

Embarrassing admission: I never really got bronzer until I tried Chanel’s Les Beiges Healthy Glow a couple of years ago. It’s a good starter bronzer – so finely milled that you really get just the subtlest hint of warmth, but enough to make you look ten times better.

This year, Les Beiges has expanded with more gems to impart a similar tango-free outdoorsy glow. The hero is still the Les Beiges Healthy Glow compact which now comes in two new varieties, both striped to mimic the famous Chanel nautical mariniere top. Chanel Healthy Glow Multi-Colour Mariniere SPF15 is a limited edition compact (£44). Use the lighter shade to enhance radiance (for tops of cheekbones, or above the cupid’s bow), or swirl to blend both the shades together. The pinky shade (no 01) is more of a highlighter, so best for those who aren’t so fussed about looking bronzed, while 02 is your classic tan option. Oh, there’s also a new shade added to the main Les Beiges line – 25 is a little bit pinker and warmer.

Chanel Les Beiges 2015 collection Mariniere striped compact n
2 Chanel Les Beiges 2015 collection Mariniere striped compacts

There are also three new stick blushers. Healthy Glow Sheer Colour Stick (£32) does what it says on the, er, stick; it’s a creamy blush stick containing coconut oil and beeswax and has a matte finish. You apply it straight to the cheek from the bullet and blend with fingers for a sheer, non streaky radiant effect. Having tried this I would just say make sure your cheeks are well moisturised before applying. Shade-wise it comes in three wearable shades. No 20 is the darkest of the three, a deep tan-bronze so perhaps best for contouring. No 21 is a perfect deep coral, my default blusher shade, which I’ve been wearing apply sparingly and blend on cheekbones and the bridge of the nose. No 22 is an orangy-peach that would be a great match for paler skintones.

The Les Beiges Healthy Glow Hydrating Lip Balm (£25) is another new product which I love in theory but not so much in practice. It’s an elegant black-cased balm stick, with a lovely sheen and the sheerest hint of pink shade. It feels great on but disappointingly, doesn’t show up enough on me. I’m sure there are better ones out there.

The Les Beiges line pre-empted the whole no make-up make-up look that’s obviously all the rage right now. On that tip, there are two new lip glosses (£22) – a pale pink Rose Tendre and the buff-hued Beige Star – plus four beige nail colours. I have Precious Beige and Beige Pur (£18), both of which are sheer, everyday beiges although Precious Beige has a tiny amount of shimmer. The other two are Lovely Beige and Beige Rose. No, they’re not the most exciting shades ever but they’re the ones I always fall back on so they get two big lacquered thumbs up from me. You can do one coat for a natural, groomed finish or two for a mannequin nails effect (is that still a thing?).

4 Chanel Les Beiges 2015 collection nails and lip gloss
5 Chanel Les Beiges 2015 collection nail colours in Beige Pur and Precious Beige

You can buy everything I’ve mentioned by clicking on the products below…

WORDS AND MAIN IMAGES: Navaz Batliwalla/Disneyrollergirl