trends

The DRG Style Index: Maharishi, Grenson, influencers, Beautycon, Decléor



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

MAHARISHI DOES GORPCORE
Maharishi gorpcore eco utility fashion
Maharishi is back on my radar, enjoying a revival thanks to the emergence of something called gorpcore. Good to see the 90s originator of utilitywear-as-fashion (OK, alongside Stone Island et al) get its dues.


BEAUTYCON AND THE PIVOTAL GENERATION

BeautyCon London
Lots of articles floating around at the moment about the power of Beautycon. The beauty conference has tapped into the zeitgeist of ‘community’ by putting influencers and YouTube gurus at the heart of the event rather than brands. It’s all about hysteria when it comes to what Beautycon calls the Pivotal Generation. “Real influence is about hysteria, and what we do is scale hysteria,” Elyssa Starkman, Beautycon Media’s head of content told Business of Fashion (sub req).


DECLÉOR’S DIGITAL SPA


Just when I thought I couldn’t love Decléor any more, the botanical beauty brand opens its first U.K. store right on my doorstep. One of the great things about the new Westbourne Grove boutique day spa is its digital magic mirror. You can have a ‘Face Shot’ massage that’s filmed and emailed to you so you can repeat the steps at home. It costs £15 for 15 minutes redeemable against products. (I had the brow and eye lift to target my ‘elevens’.) For the record, my top Decléor picks are the Intense Glow Awakening Cream and Aromessence Neroli facial oil serum. Check out the treatments here.


GRENSON X HAECKELS

Grenson x Haeckels 2017
Congratulations Grenson on two beautiful new fragrances. I had a really nice chat with Grenson founder Tim Little at the launch, who explained how he wanted to partner with someone who aligned well with the Grenson brand values and thus picked Margate brand Haeckels (of seaweed-based skincare fame). He then introduced me to Haeckels founder Dom who relayed the story of first meeting Tim while wearing his favourite battered-to-death Grenson boots. Gotta love a genuine collaboration, right? That aside, the fragrances are outstanding. Queen Street is named after the Northampton Street where the original Grenson factory lived and is infused with botanical and woody notes topped with a honey sweetness. Elizabeth Street is the address of Grenson’s New York store and serves up a unique blend of coffee, lime, coriander and leather notes. Both are deliciously ‘unisex’ but Queen Street is the one I’ve been loving all week. Bonus: Mr DRG is a fan too. Buy them here.


WHAT DO INFLUENCERS DO?

Selena Gomez Coach influencer
A long winded but interesting read on celebrity influencer marketing. As with certain influencers, it’s ‘funny’ how once a campaign is over, you never see an actress in that designer’s clothes again…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE CREDITS: Maharishi, Beautycon, Disneyrollergirl, Grenson, Coach
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here

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CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



High street beauty: Urban Outfitters Gourmand



Urban Outfitters Macaron Rose perfume
I can’t say I’ve looked into Urban Outfitters own brand beauty but I’m pleasantly surprised by its fragrance offer. The Gourmand line is just perfect. The scents are lovely – girlish and gourmand but not overly sweet and with no synthetic dry down. I have three, of which Macaron Rosé is my most worn, followed by Pistachio Brulée and Citron Glacé. They’re great everyday fragrances that you can wear with anything and they also work for evening.

The Urban Outfitters Gourmand branding is very clever, tapping into the current vogue for clean elegance with angular bottles and minimalist typography. They’re very Instagrammable and not surprisingly, they’re proving popular with younger customers who admit to buying them based on aesthetics (hey, we’ve all done it). They’re also super-affordable at £15 for eau de parfum.

The ancillary products are equally appealing although I can’t seem to see them on the UK site. I’ve clicked around the U.S site and love the look of the lip balm and hand cream. As with & Other Stories, the high street brands have become extremely adept at emulating the look and feel of high-end beauty products. I’m thinking… Zara next?

NOW CLICK BELOW TO SHOP THE POST…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Urban Outfitters
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman

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The anticipation hour



Hermes l'Heure Impatiente watch

When I was being measured for my Turnbull and Asser shirts, they added a couple of extra millimetres to the cuff measurement to accommodate my watch. They specifically ask you what kind of watch you wear for this purpose. That would almost be redundant in the case of Hermès’ new l’Heure Impatiente watch. As part of the Slim d’Hermès line, it’s flatter than a pancake which is all the more impressive when you consider the mechanical complications they have to squeeze into the case. (more…)



What to buy from Chanel Les Beiges and Chanel Cruise beauty 2017



Chanel beauty Les Beiges Healthy Glow Natural Eyeshadow palette

Summer is easily my favourite beauty season. Give me a ‘bonne mine’ bronzer, a shell-coloured nail polish and a blush-tinted lippie and I’m sorted. The Chanel Les Beiges range is now in its fourth year and has added its first all-you-need eye shadow palette to the range of holiday-ready bronzers and blush sticks. (more…)