Tag Archives: trainers
At a press event at the Nike athletes’ hospitality suite at the British Medical Association, I was told that there are secretive corridors at Nike HQ, where its genius geeks experiment in their out-of-bounds labs. Performance materials, electronic fitness monitoring equipment, future fashion hero products, they’re all thought up and figured out here, possibly years before coming to market. Continue reading
Heads up: Another drop of Liberty‘s insanely popular Nike shoes is set to land first thing (10am to be precise) tomorrow. Choose from the Hyperclave, Blazer and Sky Hi Dunk (with concealed wedge platform), all smothered in Liberty floral print. My money’s on the Blazer so if you want it, get in early…
LIBERTY X NIKE BLAZER, £75, ON SALE 17TH APRIL
LIBERTY X NIKE HYPERCLAVE, £75 ON SALE 17TH APRIL
LIBERTY X NIKE SKY HI DUNK, £95, ON SALE 17TH APRIL
I just spotted these 1970s Bob Marley Nikes (above) on Street Etiquette’s Tumblr. I love the old school running shoe shape and the colour combination (I call these Matthew Williamson colours as he always does pink/jade/turquoise together very well) , probably because they reminded me a bit of my own custom Nike IDs.
Nike launched its custom service in London in 2006 and I was invited to try it out. As you can see, I never got around to wearing them… they were just a bit too jazzy to pull off. Like a lot of things, I imagine they’d look great once they’re a bit kicked about and dirtied but in order to get to that stage, they have to be worn. After I’d made mine I also thought they were similar to a Daisy De Villeneuve artwork…
On a vague pop-stars-and-their-Nikes note, I wouldn’t mind getting my hands on these Nike Night Track disco sneakers – as worn by Michael Jackson…
So last week rammed the point home that trainers are very much back on the fashion radar. Not only did Gucci launch its shinysupersexy Icon-Temporary pop-up trainer store in Covent Garden, but Jimmy Choo has gone all social media-savvy and used an interactive Foursquare/Twitter/Facebook game to launch its first trainer collection. The idea is to follow @CatchAChoo on Twitter to find out where an elusive pair of Choo trainers will be as it flits on its travels around London. If it tweets a destination and you happen to be there, you simply find the Jimmy Choo bag, present it to the Choo representative and say ‘I’ve been following you’. The trainers then become yours, but I don’t know what they look like and how they know they will be your size. Er, maybe you get a voucher? To join all the social media dots, CatchAChoo is also on Foursquare and Facebook. I think it’s a jolly idea but it launched last Monday and I don’t know how much of a buzz it has created as it only has 275 followers on Twitter. I would have expected more. Perhaps the fact that the game is only being played in London has put a few punters off.
Over at Gucci, Frida Giannini has enlisted pop hottie Mark Ronson to design a capsule range of Gucci trainers. Ronson doesn’t have any design credentials but hey, he’s well-connected and looks good in a Gucci suit, I guess that’s enough these days. The trainers are inoffensive but not nice enough to get me to to part with £395 (for the cheapest pair).
I think I would prefer them if they looked more like Phillip Lim’s AW10 trainers:
Having said that, you’d be hard pushed to find me in any fashiony trainers these days. My Nike Blazers and Vandals have been neglected for years because they just don’t sit right with a skinny jean and well, I think I just generally grew out of the whole competitive trainer mania thing.
Although I did get a wee frisson at the Canoe press day when I was introduced to the AW10 New Balance collection.
I have always had a soft spot for New Balance, primarily because their old school 576 running shoe is my trainer style of choice – classic, functional with just a whiff of geography teacher. Also, did you know that many of the 576s are made in the UK? But the real reason I love New Balance is mostly to do with one Wes Anderson. The nerdy-but-stylish one has the very same New Balance 576s as me, complete with reflective logo. Fancy! Now I bet you wouldn’t catch him in a pair of Choos.