Topshop

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

On trial: Topshop affordable matte lipsticks

Topshop lipstick Rio Rio
Hey Topshop satin matte lipsticks, where have you been all my life? I’m late to this party but these affordable mattes are seriously superb. At £8 the formulations and shades feel and look beautiful and are streets ahead of most high street ranges. (more…)

BEAUTY BITS: GLOSSIER, TOPSHOP, L’OREAL MAKEUP GENIUS, KOREA GROOMING, BELLA FREUD LION, YSL BLACK OPIUM, KEVYN AUCOIN

INTO THE GLOSS GETS GLOSSIER

Glossier-Glossier.com-beauty-products-into-The-Gloss

Is Into The Gloss entering into the beauty product space? It sure looks like it. Everyone’s favourite beauty site is leaking sneak previews of ‘Glossier’ on Insta here and on first glance it’s looking extremely enticing… UPDATE! IT’S JUST LAUNCHED! It’s starting with skincare, is fairly affordable and all the deets are at Glossier.com. (No international shipping yet but they’re working on it…) (more…)

The DRG Style Index: Marques’Almeida X Topshop, Louis Vuitton, J. Crew, Farfetch Discover, Shinola, Christopher Kane X NARS

The DRG STYLE INDEX has been on hiatus for a couple of weeks while Fashion Month took over. But it’s back with this week’s round-up of the brands currently buzzing on my radar…

1. ON YOUR MARKS FOR MARQUES’ALMEIDA X TOPSHOP

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Roll on October 9th. Marques’Almeida’s 68-piece collection for Topshop is looking pretty good, with all the M’A hallmarks intact. Shredded denim, delicious true-blue washes, an overall rough-n-ready aesthetic…watch this one fly. (P.S, if you’re eyeing up the parka, be fast, it’s predicted to go first…) (more…)