Throw open the windows

Toast early spring 2015 book

…fire up the Nespresso and devour the Toast early spring book. Ahhh, doesn’t that feel better? Here are a few things I’ve earmarked…

2 Toast-Early-Spring-2015 (more…)

Shop report: Toast Marylebone launch

On the chilliest spring day in recent memory (yep, it’s officially spring), Toast invited me to document the launch of its new Marylebone High Street store. In terms of creative direction, evocative imagery and on-point attention to detail, Toast gets it right every time, so it was to be expected that the shop opening would engage all the senses in typical house style. (more…)

Boo George for Toast AW12

So that’s it. Summer’s over and whether we get an Indian summer is highly debatable. Time to crack on with autumn then, and gorge on the new Toast catalogue. As always, the art direction, photography, casting and styling are spot on. Boo George’s photography has a dreamy, hazy, wholesome quality reminiscent of 80s French Connection catalogues when the locations were vast and lush. (more…)

Toast meets Turbeville

I may not buy their clothes but Toast is a label I am totally visually seduced by. From their stores to their catalogues, everything is meticulously art-directed and now they have brought that vision to their website. The brand, which excels in what I call rustic lifestyle chic has introduced editorial features to its site, kicking off with this intriguing film of fashion-turned-art photographer Deborah Turbeville talking about her work. Toast shot its latest catalogue in a house in Mexico, only to find it belonged to the fascinating Turbeville. So… what kind of person lives in a place like this?