The Row

ASK ALISON: IS IT A STORE OR A HOME?

Freunde-von-Freunden-Apartment 2

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVEThe Row to open a New York store in 2015
Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… (more…)

Gentlewoman style: how to wear primary colours

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Summer is when I get (a little bit) more adventurous with colour so I’m well into all the primary brights we’re seeing popping up everywhere. Rich royal blue is an easy choice for the colour-shy as it’s almost a neutral so I’d wear that in a bomber jacket or rain mac (I’m currently looking for the perfect single-breasted mac). My manicure of the moment is Estee Lauder’s Pure Colour in Impassioned, a candy apple red that can skew either formal or casual. I also can’t get enough of Kelly green, especially in a fun print (hello Mother Of Pearl shorts), while a sunny shade of yellow lends itself beautifully to accents – this jolly Fendi key fob for example. Finally, thank you Keep It Chic for alerting me to Thomas Maier’s Cruise 15 collection. You can’t buy it now but as inspiration for a relaxed red suit, it serves very nicely…

THE DRG STYLE INDEX: THE ROW, MOYNAT, LOUIS VUITTON, DELVAUX

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week it’s all about timeless luxury and buying the best you can get…

1. THE ROW’S NEW RETAIL HAVEN

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That’s it. My bags are packed and I’m moving into The Row’s new modernist Melrose Place flagship right now. It has a pool, people! (more…)