technology

THE DRG STYLE INDEX: TIFFANY X DOVER STREET MARKET, SEPHORA, JAEGER, SMYTHSON, FENDI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. WANNA BUY A TIFFANY PARTY HAT?

Tiffany X Dover Street Market
Who knew that Rei Kawakubo was such a big Tiffany fan? According to her husband (and Comme des Garcons CEO) Adrian Joffe, she always drags him into a Tiffany store if they’re passing by, hence the latest – albeit unlikely – Dover Street Market collab. (more…)

THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS

“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on


Gucci’s
dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

Ask Alison: What’s the deal with Insta-Fashion Week?

Misha Nonoo ss16 Insta Fashion show

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.

LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)

On Hermes, Apple Watch, and ‘what if’

Hermes Apple Watch

It’s been months since Apple Watch launched and I still don’t know anyone in my regular circles who has one. Definitely not one that they paid for with their own money, that they use regularly. My current evaluation of Apple Watch and other similar wearables is that it doesn’t add up to a long term, meaningful investment. Like other electronic devices – phones, tablets, phablets – there’s a feeling that it will implode in the space of a couple of years, as per the inbuilt obsolescence of most Apple devices. (more…)