Tag Archives: technology
Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.
HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. Continue reading
Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector
It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. Continue reading
Luxury conferences and tech conferences are all the rage so it’s no surprise whatsoever to see Conde Nast stepping up its conference game. Continue reading
The DRG Style Index: Marques’Almeida X Topshop, Louis Vuitton, J. Crew, Farfetch Discover, Shinola, Christopher Kane X NARS
The DRG STYLE INDEX has been on hiatus for a couple of weeks while Fashion Month took over. But it’s back with this week’s round-up of the brands currently buzzing on my radar…
1. ON YOUR MARKS FOR MARQUES’ALMEIDA X TOPSHOP
Roll on October 9th. Marques’Almeida’s 68-piece collection for Topshop is looking pretty good, with all the M’A hallmarks intact. Shredded denim, delicious true-blue washes, an overall rough-n-ready aesthetic…watch this one fly. (P.S, if you’re eyeing up the parka, be fast, it’s predicted to go first…) Continue reading
If there was any doubt that phones are now fashion accessories, last week rammed that thought home. With Apple‘s major unveiling during New York Fashion Week with key fashion press in the front row and Natalie Massenet representing (will she be selling the new Apple devices on Net-a-Porter?), the fashionisation of our everyday tech gear is indisputable.
OK the big fuss was all around the smart Watch but the general consensus among the fashion contingent is it ain’t all that (yet). Continue reading
Introducing the DRG STYLE INDEX, a ranking of the brands on my radar each week. In order of impact, these are the brands grabbing my attention right now…
1. CELINE’S RETAIL WOW FACTOR
My first foray into the Mount Street store (above). Um, wow. The smell! The flooring! The merch! The ratio of sales staff to customer (3-1 on my visit)! At the till, mulling over a two-tone luggage Tote, was a Ghanian lady in full Vlisco-print gear, including headwrap. Oh to photograph her printed skirt against the patchwork marble floor tiles… But alas no, I got the feeling it’s a No Photos kind of store… Continue reading
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Vanessa Friedman wrote about wearables in the FT yesterday, suggesting that tech companies need to get fashion people on board if they want their wearables to look halfway decent. I’d say Nike is ahead of the curve in this sense, it’s just released its Nike FuelBand SE in a very luxe-looking black version accented with rose gold.
While it’s previous Fuelbands were neon-hued and perfect for the American Apparel-clad youth market, this understated version is more suited to sophisticated millennials and their elders. That’s a lot of boxes ticked…