technology

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)

THE DRG STYLE INDEX: CARVEN, UNIQLO X LEMAIRE, DAMIR DOMA, ANOTHER MAGAZINE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXIS MARTIAL TO CARVEN
Carven aw15
I loved what Alexis Martial did at Iceberg so I’ll be interested to see how he develops Carven. This week we heard that Martial and Adran Caillaudaud (most recently at Givenchy) are the new co artistic directors at Carven, with Martial focusing on RTW and Caillaudaud on accessories. (more…)

Ask Alison: Finery London’s creative pop-up showroom

Finery London Greek Street pop up

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON

A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism. (more…)

THE DRG STYLE INDEX: BURBERRY X VSCO, POLAROID’S NEW CAMERA, LACOSTE GETS A REVAMP

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY X VSCO

Burberry X VSCO Cam

Everyone knows about Instagram, but VSCOcam is another photo social networking app that’s gaining popularity with photography fans and brands. Its filters are stunning and it lends itself to professional photographers and brands who want to create galleries (called ‘grids’) of a superior standard. Here’s one I discovered from VSCOcam and Burberry which lets users upload their own images to a ‘grid’ dedicated to rainy weather. (more…)