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THE DRG STYLE INDEX: MARGARET HOWELL, JOHN SMEDLEY, HILL& FRIENDS, DIOR

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MARGARET HOWELL PAYS TRIBUTE TO BARBARA HEPWORTH
Margaret Howell for Tate by John Hooper

Every year Mr DRG and I talk about going to St Ives and I’ve still never been. Oh well, this summer St Ives (kind of) comes to us with Tate Britain’s new exhibition, Barbara Hepworth: Sculpture for a Modern World. To accompany it, there’s a lovely Hepworth-inspired capsule collection from Margaret Howell, including a smock, work shirt, dungarees and silk scarves. Buy them here.


2. JOHN SMEDLEY’S UNISEX KNITS

John Smedley unisex knitwear

John Smedley is one of my go-tos for all-season knitwear. Just landed is Singular, a unisex offering of waffle textured extra-fine merino wool jumpers. The utilitarian styling and neutral colourways remind me of school uniforms and 1950s gym kit – in a good way obvs. The sweater is £145 and the T-shirt is £115. Buy them here.


3. THE RETURN OF EMMA HILL

Emma Hill launches Hill And Friends

While we wait to see what Hillier Bartley (from Katie Hillier and Luella Bartley) brings this autumn; the news arrived this week of an accessories brand from Emma Hill. Do we need another accessories brand? Well, as Hill was the brains behind the Mulberry revamp and Gap’s early noughties successes it would be prudent to pay attention to what Hill & Friends delivers when it launches in September. A collaboration with former Mulberry brand director, Giorgia Fendley, the SS16 collection will be sold at Net-a-Porter.com and Hillandfriends.com the day after the LFW presentation. Join here for updates.

4. DIOR’S VIRTUAL REALITY BACKSTAGE BEAUTY
Dior uses 3-D virtual reality to let customers virtually go backstage at its fashion show

This is a clever and unexpected concept from Dior. Clearly, live streaming and Instagramming the show is just not enough; these days punters want to feel even more immersed in the backstage experience. Well that seems to be the view from Dior, who is promoting its Dior Show beauty line (which I love) with some rather fancy virtual reality action in selected stores. Fash & Mash has the story.

WORDS: Disneyrollergirl/Navaz Batliwalla

WGSN Creative Futures: top 3 takeaways

WGSN creative futures summit jefferson hack

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)

THE DRG STYLE INDEX: CARVEN, UNIQLO X LEMAIRE, DAMIR DOMA, ANOTHER MAGAZINE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXIS MARTIAL TO CARVEN
Carven aw15
I loved what Alexis Martial did at Iceberg so I’ll be interested to see how he develops Carven. This week we heard that Martial and Adran Caillaudaud (most recently at Givenchy) are the new co artistic directors at Carven, with Martial focusing on RTW and Caillaudaud on accessories. (more…)