Tag Archives: technology
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Vanessa Friedman wrote about wearables in the FT yesterday, suggesting that tech companies need to get fashion people on board if they want their wearables to look halfway decent. I’d say Nike is ahead of the curve in this sense, it’s just released its Nike FuelBand SE in a very luxe-looking black version accented with rose gold.
While it’s previous Fuelbands were neon-hued and perfect for the American Apparel-clad youth market, this understated version is more suited to sophisticated millennials and their elders. That’s a lot of boxes ticked…
Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
As you can see from the major geekout face, I finally got a go on Google Glass! And how did that make me feel? Mixed. If you’re not au fait with Google Glass, here’s the deal. Continue reading
My in-box is flooded with emails about the new iPad Air, which you can buy now on JohnLewis.com
I currently have an iPad 2 which I use at home and an iPad Mini for out and about – there’s no doubt that the iPad is a revolutionary piece of kit. Of course, I have now decided that what would really change my life is an iPad Mini Air. Which obviously does not exist. Ahhh, first world problems eh?! But seriously, I hardly ever need to take my laptop out of the office these days. Smart phones, tablets and phablets do all I need with the help of an app or two (hello Evernote).
You can buy the new iPad Air at John Lewis with two years guarantee, but do it quickly because I can see that half of the stock is sold out already…
Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe
A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP
Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.
In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. Continue reading
Eek, I’m way behind on my exhibition reports. OK, if you have any interest in the future of product and fashion design, or even art, then scrap all weekend plans and get thee to Shad Thames. For this weekend is the last weekend for the wonderful eye-opener that is The Future Is Here at The Design Museum. Continue reading
SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?
It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.
If you’re not on Google Plus, it’s quite easy to join up. (And if you do, please do follow my page at Plus.google.com/+Disneyrollergirl) If you’re interested, read my Google Plus post here to find out how it all works and what the deal is with Google Hangouts.
So what did the smartphone companies do for London Fashion Week? Apple introduced its new iPhone 5s by working with Burberry Prorsum on social media coverage using its iSight camera.
Like this photo from the Burberry beauty booth for example:
— Burberry (@Burberry) September 16, 2013
Yep, that’s me being tweeted from backstage at Burberry – no biggie.
Meanwhile, Samsung sponsored the BFC press lounge and worked with Nicholas Kirkwood on an exclusive case for the Galaxy Note 3. Continue reading
Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.
This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. Continue reading