Eres is taking a tip (pun intended) from Chanel by piggy-backing on the huge trend for directional nail polish. From next March, the luxury swimwear brand will launch a limited range of three shades (yellow, pink, brown) to clash or match with its bikinis.
Matching colour cosmetics to your outfit is quite the thing at the moment (hello My-Wardrobe) and quite frankly if there’s one place this idea works perfectly, it’s got to be the beach. Clever thinking Eres, I wonder who will follow suit?
UPDATE: More Eres news, the brand has just opened its first London standalone store in (where else?) upscale Knightsbridge. Head to 24 Motcomb Street, SW1 for the best bikinis in the biz.