Swatch

Trends for AW14 from London Fashion Week – in partnership with Swatch*

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So London Fashion Week is done and dusted (Do check out my daily highlights HERE, HERE, HERE and HERE) but I’m not quite finished yet. As part of my partnership with Swatch, I’m ending on this roundup of forthcoming AW14 trends. You can also head over to the Swatch Facebook page to watch the videos we filmed at Somerset House… (more…)

London Fashion Week AW14 highlights day 1 and 2

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Two days into London Fashion Week and, as with New York, the arctic temperatures are having a definite impact. Not just in what the guests have been wearing at Somerset House (rain ponchos and fur trims outstrip open toes), but on the runway itself. (more…)

Swatch X Disneyrollergirl at London Fashion Week*

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And we’re off! It’s the London leg of Fashion Month and there’s a lot I’m looking forward to. Mother Of Pearl makes its London Fashion Week debut this season, Joseph returns to LFW after years and years and years and Blue Farrier is going to show us what’s up her Issa sleeve. Then there’s Hunter’s arrival on the fashion week stage. Is this another Burberry in the making?

Also new for London Fashion Week is the British Fashion Council’s official partnership with Swatch. If you happen to be around Somerset House from today to Tuesday, you’ll find the Swatch pop-up Patisserie (actually a sweet shop on wheels!) parked on the cobbles, stocked with specially created survival sweets to keep flagging fashionistas’ energies up. Among the bonbons are chamomile-infused calming sweets, Guarana-packed energy sweets and vitamin-filled beautifying sweets.

I’m also partnering with Swatch, reporting trend highlights and video footage throughout the week. All this ties in with Swatch’s latest ‘Pastry Chef’ collection of candy-inspired timepieces. Think maccaron shades and liquorice allsorts-prints – just look at these and tell me they’re not the most saccharine accessory treats you’ve seen this season…

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*THIS POST IS A SPONSORED COLLABORATION WITH SWATCH

OMG Fred Butler has designed a Swatch watch!

That is all…

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