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Susie Bubble

Q&A: River Island’s brand director Farida Kaikobad discusses social media, the future of fast fashion and *that* blogger collection


A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… (more…)

*VIDEO*: Imagine Fashion featuring Disneyrollergirl

If you’re not familiar with Imagine Fashion, let me enlighten you. The two-year-old video editorial site presents short films and interviews looking into the minds of fashion creatives – remember this one with Leila Menchari, who has dreamt up Hermes’ dreamy window displays for 35 years?

As part of its series ‘Creative Minds’, Imagine Fashion has featured probing interviews with Dennis Freedman, Susie Bubble, Scott Schuman and Constanza Pascolato. Oh and me (interviewed by Godfrey Deeny at the beautiful Couturelab store). Click here or watch below…

Susie Bubble’s yard sale yo

A bunch of bloggers are holding a sale in Susie Bubble’s yard on August 11th. All the info below. There will be shopping. There will be food. There will be (I think) entertainment. Sounds good, no?

The Financial Times on blogger influence and the commercial clout of online tastemakers

Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).

[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]