Tag Archives: Superdry
Fashion Month seems to have reached an interesting sweet spot of industry and consumer focus. The public has proved just how much it loves to be part of the LFW experience – not just watching the live streams, but actively commenting, sharing and shopping. This we know, but I felt it more keenly than ever this season, due to bigger efforts made to share via technology (hello Topshop ‘be the buyer’ app, Burberry Beauty Booth and Matthew Williamson Vine videos). Continue reading
The papers report that Aquascutum is seeking buyers for its Regent Street flagship store. In the frame according to The Independent are Abercrombie & Fitch, Hollister, Superdry and Harvey Nichols’ new Beauty Bazaar. Who do we think should be the new occupant? I’m rooting for Harvey Nichols. Great Portland Estates is trying to rebrand Regent Street as a rival to Bond Street, so a luxury beauty retailer looks like the most appropriate fit. Plus there isn’t much in the way of high end beauty in this neck of the woods (nearest competitors are Liberty, Space NK in Broadwick Street and Boots in Piccadilly Circus). As far as I’m concerned, Abercrombie can stay where it is in Savile Row, while Hollister and Superdry *gag* are far more Oxford Street or Bluewater.
Alarmingly, the Independent also mentions that Hollister and Superdry have made unsolicited approaches for the National Geographic Store across from Aquascutum in Regent Street. How very dare they! I wish these pushy purveyors of overpriced, soulless streetwear would leave my beloved retail space well alone.
[Image: Aquascutum AW11/Style.com]