street style

Zara embraces tastemakers with social commerce campaign



Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. (more…)



Quiet please!



The style in Tommy Ton’s Style.com fashion month round up was shoutier than ever but I preferred the simpler looks. Denim, tailoring, trench coats and trainers. The updates are in the mix and the unselfconscious attitude…

1 Tommy-Ton-street-style-Stylecom-SS14 (more…)



Teenage Precinct Shoppers: Nigel Shafran’s beauty street style



It’s weird how you don’t really get beauty street style blogs. I mean, there’s a bit on The Sartorialist and Vanessa Jackman but it’s not highlighted as such and I’m not so aware of beauty street style as ‘a thing’. And yet the changes in hair and make-up over the years are often more pronounced than in clothing trends. (more…)



Watch this: a documentary about Fashion Week street style



I just watched Garage Magazine’s mini documentary on Style Bubble but in case you haven’t seen it, here it is again. Filming began a year ago and the result is a good 9-minute sum-up of the Fashion Week street style phenomenon. Tim Blanks makes most of the commentary but Imran Amed from Business of fashion is also featured, as is Susie Bubble and Phil Oh.

This London Fashion Week, I had a conversation with a well known street style photographer who mentioned that they have noticed a change. Some of their regulars have now decided they don’t want to be photographed, they’re actively ignoring street style photographers, even when in the past they were quite chummy. It’s not surprising to me. What die-hard fashionista wants to be seen embracing something once it’s been tainted with the naff brush? (I’m not saying street style is naff, but the bad publicity in this context could have that effect.)