“There were places and reasons why street style had integrity and now, it’s about dressing up to take a selfie to put on the internet. It’s about going out so you can stay home and write about it. There’s a disconnect that’s weird.” Marc Jacobs, ES Magazine
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Marc Jacobs
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Another date for the diary. This is only on for three days and it starts this Friday.
89:14 – A Street Style Journey is a look at the last 25 years of street style trends, featuring exhibits from fashion and music influencers (including a fair few friends of DRG). Also included are some of the images from Nina Manandhar’s brilliant What We Wore book, plus a live street style ‘map’ to which punters are encouraged to add their own ephemera, photos and stories. Until the days of Tommy Ton and The Sartorialist, ‘street style’ actually meant something completely different. Less high fashion peacocking and more youth culture fashion tribes. (more…)
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. (more…)