A VIP tour at ASOS HQ

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Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, thereโ€™s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.

ASOS is one fast fashion company thatโ€™s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… (more…)