Tag Archives: SS15

What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

Charlotte Olympia gets serious

Posted on by Disneyrollergirl

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Here’s a tiny peek at my Charlotte Olympia SS15 press day highlights. The way out west theme offers these cactus super-wedges and the kitty flat realised as a moccasin – there’s seriously no end to the kitty obsession… Continue reading

Content meets commerce: Introducing the Harrods.com ‘Inside The Studio’ campaign

Posted on by Disneyrollergirl

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? Continue reading

THE DRG STYLE INDEX: VALEXTRA, CHANEL, FACONNABLE, STORM

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1) ALVARO GONZALEZ EXITS VALEXTRA

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Triennale bag from @valextra. Deceptively simple #valextra #alvaro

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What next for Valextra? It’s a shame Design Director Alvaro Gonzalez has left the building, I thought things were going so well. It’s still one of my favourite artisanal luxury brands though – any guesses who’s in next? Continue reading

Highlights from Hermes SS15 at Paris Fashion Week

Posted on by Disneyrollergirl

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The end of a lovely chapter at Hermes ss15. I’ve enjoyed Christophe Lemaire’s vision at the house but I’m champing at the bit to see what Nadège Vanhee-Cybulski has in store too. Some called Lemaire’s final collection for Hermes a palate-cleanser* from the 70s overload seen pretty much everywhere else. Continue reading

Dior’s new age embraces past, present and future for ss15

Posted on by Disneyrollergirl

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Picture the scene: on arrival at the pap-packed arch of the Musee du Louvre courtyard, you’re greeted by the Dior show venue – a giant mirrored cube. Could this be construed as the ultimate symbol of our modern, narcissistic times? A reflection of us in all our peacock-y finery? This I wondered as I joined pretty much every other show-goer in taking an obligatory selfie to share immediately (cos if you didn’t record it and instantly share it, then you clearly weren’t really there). Continue reading

Jil Sander SS15

Posted on by Disneyrollergirl

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Slowly falling in love with Jil Sander again. Incoming creative director Rodolfo Paglialunga showed his debut for SS15 and I really like the youthful, school uniformness of the stiff shirting, wrap skirts and cool colour palette.

Someone in Bon magazine (Yasmin Sewell I think) said a while ago that they doubted the relevance of Sander now that other brands have stepped into the Sander space (Celine, The Row). But this younger take could appeal to a new customer, and I always like to support the underdog… Continue reading

London Fashion Week SS15 highlights: Day 5

Posted on by Disneyrollergirl

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This post is a little late because I had so much post-LFW catching up to do.

Simone Rocha is a favourite for Londoners and has finely tuned her unique communion-chic aesthetic. I loved how the models’ heads were swathed in sheer, flower-scattered voiles. Also, those pink lace-ups… Continue reading

London Fashion Week: blogging for the Oxford Street Fashion Showcase

Posted on by Disneyrollergirl

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I’ve been working with Oxfordstreet.co.uk as part of the Oxford Street Fashion Showcase this season, reporting on SS15 trends from London Fashion Week. My first post has gone live, highlighting some of next season’s emerging looks (that you can buy into now if you follow my advice). Click here to read. Continue reading

London Fashion Week SS15 highlights: Day 4

Posted on by Disneyrollergirl

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The answer to the question “why do we still need fashion shows?” was answered succinctly on Monday with Thomas Tait’s powerpacked, techno-soundtracked stomper of a show. Fashion shows need emotion, energy and feeling in order to express something these days, the clothes are only part of the story. And so Tait created tension and anticipation in his concrete box of a location, with walls painted in collaboration with artist Georges Rousse setting an intriguing scene. Continue reading

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