SS12

On advertising as editorial and Burberry’s SS12 campaign



This time last year I was in the thick of researching an article for H&M magazine on the increasingly mainstream appeal of fashion advertising. I spent hours refreshing The Fashion Spot forums hungry for news of the emerging SS12 ad campaigns to ensure my summer 2011 feature was up to date. (more…)



Mulberry’s making-of video and more profit rises




Like other luxury leather-goods brands Hermes and Loewe, Mulberry has created a video to celebrate the makers of its highly collectable bags. The video is narrated by CEO Godfrey Davis and shows workers at the factory in Somerset making handbags and talking about the apprentice programme and new factory extension. (more…)



SS12 trend report: Harvey Nichols gets Kirchhoffed




I’ve been on a bit of a press days sabbatical this season. PRs have not only spread SS12 press days across October, November and December (back in the day, it was just October), but generally had more events and launches than ever before. I guess competition for press and bloggers’ attention is fiercer than ever but it’s had the opposite effect; instead of ramping up my attendance and coverage, I’ve bailed out altogether. (more…)