Tag Archives: sportswear
Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your
workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike.
To be honest, it’s mostly about aesthetics for me – cue the faithful-to-the-1978-original styling of the jacket and old school realness of the trainers. But it’s about practicality too, I like to get things done fast, so the feather-weight fabric and non-bulky cut of the jacket enable that when I’m running around town. Plus it packs away to nothing so you can fold it into a teeny handbag with room to spare.
My favourite way to wear Air Max isn’t flashy and fashiony but the opposite. I’d describe it as 14-year-old 90s kid meets Joe McKenna – straight leg jeans (my old black Helmut Langs), boxy tee and a classic men’s jumper from Reiss or J Crew. Normcore may be the buzzword of the moment but essentially it’s just clothes that aren’t trying to be sexy, cute, edgy or anything else.
Buy Nike Tech Hyperfuse at Nike
Buy Nike Air Max Lunar1 at JD Sport
Aaaaand here she is! The much-hyped Net-a-Sporter category has launched on Net-a-Porter and it has a pretty broad edit of product for the seriously sporty or the pretender who wants to look the part (guess which one I am?). Is it me or is the equestrian gear a little bit kinky? I’m all over those riding boots and prim ‘show shirts’. I’m also loving the primary-coloured one pieces from Lisa Marie Fernandez – the deep neckline and high cut legs are perfect.
Here’s an edit I prepared earlier, or click HERE to go to the site.
There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) Continue reading
We’re not even two weeks in and it’s already shaping up to be another good year for sneaker heads.
First, the surprise appearance of trainers (in thrice waxed leather or white velvet!) at Tom Ford’s AW14 menswear presentation. In fact the whole Tom Ford collection was casualised (below), so posh trainers aren’t too out of place…
Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe
A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP
Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.
In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. Continue reading
As any sneakerhead knows, it’s not about the fashionable and easily available, it’s about the hunt for that coveted rarity. Hence, while many are stocking up on New Balances in every hue and building their bespoke NIKEiDs, others hanker for the purest of old school icons – the Adidas Stan Smith. Continue reading
Oh boy, I bet all those po-faced sportswear companies are sooooo glad they finally embraced the fashionisation of sportswear. Since they begrudgingly accepted that trainers and windcheaters have a place beyond the running track – ideally in the wildest and wackiest colour combos – there’s been no stopping them. Continue reading
In the post-Olympics afterglow I’m sure there will be thousands of people catapulted off the sofa into a life-affirming fitness regime. If you’re one of them (I’m not…yet), this might help get the pulses pumping. Newly launched WORKOUTLIFE.com hopes to be a bit of a game changer in the fashion-sportswear space, simply because it doesn’t want to be slotted into one neat box. Founded by Rebecca Quade and with design headed up by Ebru Ercon (formerly of Hussein Chalayan for Puma and Stella McCartney for Adidas), WORK OUT LIFE is all about multi-tasking for the overlapping areas of life, so think working out, workwear and everything else.
With her background in high end sportswear (as well as working on New Power Studio, her own line, and a collab with Asos), Ercon has brought a knowledge of cut and quality tech fabrics together to produce a collection of handsome pieces that tick multiple boxes. My favourite pieces from the website are the tailored ‘Gigabyte’ cropped trousers, the ‘Sidelined’ gathered mesh skirt and ‘Get Sophisticated‘, the poshest cropped sweatshirt you’ll see this side of the catwalk. Quade, a former marketing pro, is keen for the website to be more than just a clothes shop, her vision is for a global portal to promote a healthy body image in the fashion space. For starters then, here’s a video of Bambi Northwood-Blythe looking divine while getting her yogi on…
Before I go any further, I have to say I know nothing about working out – the only time I’ve ever been in a gym was to do a fashion shoot. I occasionally do the Cindy Crawford workout and that’s mainly for the music and Oscar-worthy cinematography. For that I wear American Apparel running shorts and a Nike sweatshirt with the sleeves cut off. Continue reading