sportswear

Nike – just did it

Mr DRG is quite the trainer connoisseur, having spent far too much time and money on them during the first wave of sneaker-freakery back in the day. Here’s his guest post on his latest Nike fixation…

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I love the way that Nike has been updating classics from its archives over the last few years. Not such a stange statement you might think, but this comes from someone whose mantra is a fixed, ‘don’t mess with a classic, it’s classic for a reason’. Yet Nike is pulling it off, time and time again. (more…)

Perfect pairing: everyday Nikes

Nike tech hyperfuse breathable windrunner Air Max Lunar1 JD Sport

Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike. (more…)

Sport meets street at Net-a-Sporter

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Aaaaand here she is! The much-hyped Net-a-Sporter category has launched on Net-a-Porter and it has a pretty broad edit of product for the seriously sporty or the pretender who wants to look the part (guess which one I am?). Is it me or is the equestrian gear a little bit kinky? I’m all over those riding boots and prim ‘show shirts’. I’m also loving the primary-coloured one pieces from Lisa Marie Fernandez – the deep neckline and high cut legs are perfect.

Here’s an edit I prepared earlier, or click HERE to go to the site.

Nike X Liberty 2014 – perfect match

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There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) (more…)