Tag Archives: SPONSORED POST

Gap Styld.by: double denim

Posted on by Disneyrollergirl

1 Gap-Styld-By-Disneyrollergirl-double-denim

Of all my Gap Styld.By outfits, this is the one I’ve been wearing the most. Double denim is still sniffed at in most mainstream circles but I think if you wear it in matching or obviously contrasting colours/shades, then it can work really well.

I’m wearing Gap’s ‘Sexy Boyfriend’ jeans with a classic Gap denim jacket. Continue reading

Gap Styld.by: Laid Back Layers

Posted on by Disneyrollergirl

1 Gap-StyldBy-Disneyrollergirl-jacket

Part two of my Gap outfit posts are up on the Styld.by micro site. This look is mostly about the denim biker but I think it’s the red Sexy Boyfriend cords that gives it a kick up the butt. Continue reading

Gap Styld.by Disneyrollergirl

Posted on by Disneyrollergirl

Gap-Styld-By-Disneyrollergirl-Navaz-by-Kit-Lee 1

Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my lazy casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. Continue reading

Warehouse launches its AW13 Style Me If You Can campaign

Posted on by Disneyrollergirl

Warehouse-Style-Me-If-You-Can

Warehouse is ticking multiple trend boxes for AW13 and I don’t just mean fashion ones. Building on the success of its website relaunch last year, its AW13 campaign ‘Style Me If You Can’ joins the dots between social styling, gamification and fashion film.

So what’s the deal? Log onto Style Me If You Can, choose a lifestyle location, then drag and drop your location-appropriate outfit components from the suggested options into the ‘style gallery’. (If you like Polyvore, you might find this bit equally addictive.) You can then share your outfit on a number of platforms and enter it to be featured in the Style Me If You Can film and print campaign. If you’re one of the nine chosen winners, you’ll win a trip to Paris, Milan or New York, and your outfit will be featured in the campaign credited to you. To promote the campaign, Warehouse will release the film in nine chapters at 90 minute intervals on a single day, across its web, social and mobile platforms. Winners will be revealed on that day.

Interest piqued? Click below to play…

Style Me If You Can - Win a trip to New York - Enter Now

And here’s one I made earlier…

Warehouse-My Board

SPONSORED POST IN ASSOCIATION WITH WAREHOUSE

London Fashion Weekend: Weekend Insider Guide

Posted on by Disneyrollergirl

Are you Fashion Week-ed out yet? If not, there’s more. Increasingly, Fashion Week is stretching beyond the front row and out to the consumers who want to shop it all… now. London Fashion Weekend started on Thursday and is a way to piggy-back on the buzz of Fashion Week, with shopping ops from LFW designers like Pringle Of Scotland, Issa London and Michael Van Der Ham, in the exact same location as the shows themselves.

I’ve written a wee post for the Weekend Insider Guide about how to get next season’s looks now. Have a look if you’re going to London Fashion Weekend, or even if you just want a heads-up…

THIS POST IS SPONSORED BY SHOPSTYLE

London Fashion Week AW13: Day five highlights

Posted on by Disneyrollergirl

London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. Continue reading

Pampering suites: adding some TLC to LFW

Posted on by Disneyrollergirl

Forget the press office, there’s a far more relaxing way to fill the gaps between shows at LFW. I’ve been working with Amex to experience all they have to offer at Fashion Week, and away from Somerset House, their Fashion Insider fixers have also set up base at the Fashion Monitor Style Lounge. What’s the Style Lounge? It’s one of a number of pampering suites that seem to have popped up over the last two seasons, designed to add some much-needed TLC to ease the hectic LFW whirl. Continue reading

London Fashion Week AW13: Day three highlights

Posted on by Disneyrollergirl

Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. Continue reading

On Amex, Foursquare and consumer interaction at London Fashion Week

Posted on by Disneyrollergirl

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. Continue reading

London Fashion Week AW13: What’s the deal with the Amex Insiders?

Posted on by Disneyrollergirl

As LFW becomes ever busier, with shows, presentations, retail events and launches at Somerset House and beyond, sometimes help is needed to navigate the never-ending schedule. This season I’m working with Amex to experience all they have to offer at Fashion Week, which is where Amex Insiders come in. Continue reading

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