Tag Archives: SPONSORED POST
Of all my Gap Styld.By outfits, this is the one I’ve been wearing the most. Double denim is still sniffed at in most mainstream circles but I think if you wear it in matching or obviously contrasting colours/shades, then it can work really well.
I’m wearing Gap’s ‘Sexy Boyfriend’ jeans with a classic Gap denim jacket. Continue reading
Part two of my Gap outfit posts are up on the Styld.by micro site. This look is mostly about the denim biker but I think it’s the red Sexy Boyfriend cords that gives it a kick up the butt. Continue reading
Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my
lazy casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. Continue reading
Are you Fashion Week-ed out yet? If not, there’s more. Increasingly, Fashion Week is stretching beyond the front row and out to the consumers who want to shop it all… now. London Fashion Weekend started on Thursday and is a way to piggy-back on the buzz of Fashion Week, with shopping ops from LFW designers like Pringle Of Scotland, Issa London and Michael Van Der Ham, in the exact same location as the shows themselves.
I’ve written a wee post for the Weekend Insider Guide about how to get next season’s looks now. Have a look if you’re going to London Fashion Weekend, or even if you just want a heads-up…
THIS POST IS SPONSORED BY SHOPSTYLE
London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. Continue reading
Forget the press office, there’s a far more relaxing way to fill the gaps between shows at LFW. I’ve been working with Amex to experience all they have to offer at Fashion Week, and away from Somerset House, their Fashion Insider fixers have also set up base at the Fashion Monitor Style Lounge. What’s the Style Lounge? It’s one of a number of pampering suites that seem to have popped up over the last two seasons, designed to add some much-needed TLC to ease the hectic LFW whirl. Continue reading
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. Continue reading
Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. Continue reading
As LFW becomes ever busier, with shows, presentations, retail events and launches at Somerset House and beyond, sometimes help is needed to navigate the never-ending schedule. This season I’m working with Amex to experience all they have to offer at Fashion Week, which is where Amex Insiders come in. Continue reading