Tag Archives: SPONSORED POST
London Fashion Weekend: Weekend Insider Guide
Are you Fashion Week-ed out yet? If not, there’s more. Increasingly, Fashion Week is stretching beyond the front row and out to the consumers who want to shop it all… now. London Fashion Weekend started on Thursday and is a way to piggy-back on the buzz of Fashion Week, with shopping ops from LFW designers like Pringle Of Scotland, Issa London and Michael Van Der Ham, in the exact same location as the shows themselves.
I’ve written a wee post for the Weekend Insider Guide about how to get next season’s looks now. Have a look if you’re going to London Fashion Weekend, or even if you just want a heads-up…
THIS POST IS SPONSORED BY SHOPSTYLE
London Fashion Week AW13: Day five highlights
London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. Continue reading
Pampering suites: adding some TLC to LFW
Forget the press office, there’s a far more relaxing way to fill the gaps between shows at LFW. I’ve been working with Amex to experience all they have to offer at Fashion Week, and away from Somerset House, their Fashion Insider fixers have also set up base at the Fashion Monitor Style Lounge. What’s the Style Lounge? It’s one of a number of pampering suites that seem to have popped up over the last two seasons, designed to add some much-needed TLC to ease the hectic LFW whirl. Continue reading
London Fashion Week AW13: Day three highlights
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. Continue reading
On Amex, Foursquare and consumer interaction at London Fashion Week
Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. Continue reading
London Fashion Week AW13: What’s the deal with the Amex Insiders?
As LFW becomes ever busier, with shows, presentations, retail events and launches at Somerset House and beyond, sometimes help is needed to navigate the never-ending schedule. This season I’m working with Amex to experience all they have to offer at Fashion Week, which is where Amex Insiders come in. Continue reading
Kaviar Gauche for Zalando Collection launches today
Germany may not have a high street heritage the way we do in the UK but it makes up for it with its online offer. Leading the way is Zalando, the multi-brand etailer which has recently branched out into its own-name line, Zalando Collection. Continue reading
J Brand X Matches X Disneyrollergirl: How To Do Denim
Matches challenged me to show three different ways to style its J Brand denim, which let’s face it is no great hardship for me. Continue reading
Zalando Collection: The Blogger Apartment
My first introduction to German etailer Zalando came via Uslu Airlines make-up. Trying to find an online stockist for some nail polish a year ago led me to this multi-brand site that also sells a mind-boggling array of international fashion labels. Now, alongside the likes of Equipment, Filippa K, Moschino and Sonia by Sonia Rykiel, it also boasts its own in-house line, Zalando Collection. To celebrate the launch of the second collection I was flown to Berlin to co-host an event with Amlul and Lesmads. Continue reading
Breakfast at Bicester Village for the British Designers Collective
The third and best yet incarnation of the BFC’s British Designers Collective pop-up shop has finally arrived at Bicester Village. A gaggle of press and bloggers got the 9.07 from Marylebone, arriving at a country-house-with-a-twist store stuffed with the best of contemporary British fashion. Following speeches by Value Retail’s Desiree Bollier, British Fashion Council chairman Harold Tillman and British Designer Collective spokesperson Alexa Chung (in Bella Freud’s classic Je T’aime Jane sweater), we were let loose on the rails of Preen power dresses and Jonathan Saunders knits. Continue reading
