Tag Archives: Sophie Hulme
It’s not often you turn up on a shoot to find your model baking a cake, but that’s exactly what happened on our latest Models From Elsewhere shoot. 21-year old Marianna from M&P Models, has been in London for a year, fitting castings and shoots around her architecture studies. Originally from Poznan in Poland, she lives with a flatmate in King’s Cross where she can be found when not studying at Central St Martins nearby. Continue reading
According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you want ‘everyday luxury’ (the My-wardrobe tagline) at accessible prices. The key SS12 labels for me are Smythson (the stationery has been understandably popular so for SS12 there are bags as well), Carven (who doesn’t love Guillaume Henry’s couture-lite aesthetic?), APC (a new name for SS12), Joseph (on a roll), DVF, Anya Hindmarch and Sophie Hulme.
I had a good nose at My-Wardrobe’s SS12 highlights at their press day, where I also discovered Hermione de Paula, an ex Alexander McQueen print designer whose surreal prints in easy shapes are causing a bit of a stir.
Preen’s ‘couture tee’. “The couture tee is a trend for all our customers to get into,” says Eleanor Robinson, womenswear designer buying manager. “It’s ageless, flatters most body shapes, and fits into the wardrobe easily”
Handsome hair and outerwear at Aquascutum. “I’m not chasing Burberry yet but I can see we can catch up with Mulberry,” said Aquascutum’s Harold Tilman in the FT recently. Joanna Sykes’ immaculate tailored coats and oversized duffle bags shown for SS12 may well prove him right. The Joanna Sykes effect is already working its magic with new stockists including Bergdorf Goodman and Barneys. This is definitely going to be a brand to watch closely…