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Long read: What will Fashion Week look like in the future?



what will fshion week look like in the future?

What is the future of fashion week? That’s the question that WWD is asking this week. The CFDA has instructed the Boston Consulting Group to research what fashion week might look like in the future, in light of the way social media has brought consumers into the equation.

It’s a conversation that many have been having for years now. Fashion shows used to be for press and buyers to evaluate the collections before planning their store buy or magazine features. The six month lead time would allow for designers to produce the clothes in time for them to hit the stores, and magazines to shoot their collections in tandem with their three month production schedules. The only people covering shows in real time would be newspapers.

But a number of things have changed in recent years to impact that. (more…)



THE DRG STYLE INDEX: BURBERRY, DIPTYQUE, SELF-PORTRAIT, DOVE



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JUST BURBERRY

Burberry Christmas ad campaign

I got to attend the unveiling of the new Burberry Christmas ad in the Regent Street flagship on Tuesday and as expected, it was fun, stylish and very British. And it totally made me want to see Billy Elliot. The celeb-filled event completely overshadowed the week’s other Burberry news, that the brand is consolidating all its sub-brands under one big Burberry-checked umbrella. So no more Burberry Brit, London or Prorsum – just ‘Burberry’ (which is what we all called it anyway). (more…)



THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS

“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on


Gucci’s
dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)



Ask Alison: What’s the deal with Insta-Fashion Week?



Misha Nonoo ss16 Insta Fashion show

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.

LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)