social media

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

THE DRG STYLE INDEX: ALL SAINTS, LOUIS VUITTON, GUCCI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.ALLSAINTS IS ALL GROWN UP

All Saints Instagram Happy Mondays biker jackets

I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. (more…)

Kovert jewellery to the rescue of the over-connected and tech-tired

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2015 might be the year I stage my own digital detox intervention. I seriously don’t think I can take one iota more of online over-stimulation. To help us all, there’s Kovert, a line of fine jewellery designed to assist us in managing our tech-obsessed lives. Launched by tech-consultant-turned-entrepreneur, Kate Unsworth, it’s the ‘wearable’ for people who want less, not more connectedness. (more…)

Paul Smith – the Instagram tour

Last Monday I was invited to a special breakfast at Paul Smith’s Covent Garden HQ at the painful hour of 7am. I might have attempted it but I had to be at the WIRED Retail conference on the other side of town that morning. *WEEPS AND WAILS* But here’s why it was special. Following breakfast and a meet-n-greet, the invited attendees were led by Sir Paul himself on an #Instameet tour of Covent Garden, ending at the Paul Smith store in Floral Street. (more…)