social media

THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)



THE DRG STYLE INDEX: Dior, Balenciaga, Gucci, Michael Kors



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.OH MY DIOR!
Dior new Bond Street relaunch
My, what a week for Dior! The Cruise 2017 show was a mammoth feat of production (yes, I did follow the entire shebang via various influencers’ Snapchats), there’s a possible new designer announcement imminent (hint: Valentino’s Maria Grazia Chiuri – hope it’s true) and the four-floor Bond Street maison finally opened its doors. (more…)



Quote of the day: Scott Galloway



Are smart phones kiling fashion shows
“Social media is the laxative of the fashion system.”
Scott Galloway of digital consultancy L2 on how smartphones are killing off the runway show in The New York Times



Long read: What will Fashion Week look like in the future?



what will fshion week look like in the future?

What is the future of fashion week? That’s the question that WWD is asking this week. The CFDA has instructed the Boston Consulting Group to research what fashion week might look like in the future, in light of the way social media has brought consumers into the equation.

It’s a conversation that many have been having for years now. Fashion shows used to be for press and buyers to evaluate the collections before planning their store buy or magazine features. The six month lead time would allow for designers to produce the clothes in time for them to hit the stores, and magazines to shoot their collections in tandem with their three month production schedules. The only people covering shows in real time would be newspapers.

But a number of things have changed in recent years to impact that. (more…)