social media

Watch the Burberry Prorsum AW15 live stream – and request your personalised Burberry Tweetcam photo

Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


All Saints Instagram Happy Mondays biker jackets

I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. (more…)

Kovert jewellery to the rescue of the over-connected and tech-tired


2015 might be the year I stage my own digital detox intervention. I seriously don’t think I can take one iota more of online over-stimulation. To help us all, there’s Kovert, a line of fine jewellery designed to assist us in managing our tech-obsessed lives. Launched by tech-consultant-turned-entrepreneur, Kate Unsworth, it’s the ‘wearable’ for people who want less, not more connectedness. (more…)