Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week
Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1.ALLSAINTS IS ALL GROWN UP
I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. (more…)
2015 might be the year I stage my own digital detox intervention. I seriously don’t think I can take one iota more of online over-stimulation. To help us all, there’s Kovert, a line of fine jewellery designed to assist us in managing our tech-obsessed lives. Launched by tech-consultant-turned-entrepreneur, Kate Unsworth, it’s the ‘wearable’ for people who want less, not more connectedness. (more…)
Last Monday I was invited to a special breakfast at Paul Smith’s Covent Garden HQ at the painful hour of 7am. I might have attempted it but I had to be at the WIRED Retail conference on the other side of town that morning. *WEEPS AND WAILS* But here’s why it was special. Following breakfast and a meet-n-greet, the invited attendees were led by Sir Paul himself on an #Instameet tour of Covent Garden, ending at the Paul Smith store in Floral Street. (more…)
This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. (more…)
There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)
“Increasingly over the past couple of seasons, the backstage areas of shows normally reserved for post-show interviews with the designers have been rammed with a certain type of show-goers eager to take selfies with the designers. While some designers are tolerant and patiently oblige, it’s a tendency which has resulted in camera bans and buffed up security backstage at other shows where designers are less keen to play celebrity and fashion.”
Anders Christian Madsen, i-D on fashion and social media
[IMAGE: Raf Simons congratulates Matthieu Blazy after the Maison Martin Margiela Artisinal show via @Suzymenkesvogue/Instagram]
It makes up the bulk of my wardrobe, so I’m happy to see so much excitement going on around denim at the moment. From Selfridges’ impressive new denim studio and summer takeover, to the bespoke offer from 3X1, to MIH monogrammed jeans, to Marques’Almeida’s scissored deconstruction, there’s no end of clever things to do with denim.
And then there’s the Faustine Steinmetz approach. Taking the standard trucker jacket shape and 501 jean, this newbie designer has done something that looks like it could be denim but definitely isn’t.
There’s no denying that everyday style has impacted luxury, high street and street wear brands alike in a big way. And especially in the way that a “we’re inclusive” brand message can be disseminated across all visual social platforms.
Burberry arguably kicked the whole thing off with its beautifully executed Art Of the Trench site (with over 22 million page views from fans in over 200 countries to date) and in varying ways, Jimmy Choo, Salvatore Ferragamo, Hermes, Armani and Amanda Wakeley have taken the personal style ball and run with it. But still, no-one does it better than Burberry. This week, its Art Of The Trench concept arrives at Printemps in Paris, complete with an in-store photo installation celebrating chic Parisians as well as a pop-up of exclusive Burberry product. (more…)