social media

EXCLUSIVE*: Alexander Lewis Resort 2016 – the woman, the situation, the mood

Alexander Lewis resort 2016

All of Alexander Lewis’s passions collide this week with the unveiling of his Resort 2016 collection. The half-Brazilian, London-based designer, whose collections are based on envisaging a situation for his women and building a narrative and collection around that, has always focused on pre-collections. But as we all know, the so-called in-between season has recently flourished into the most important money-making season on the calendar.

For Resort 2016, Alexander Lewis imagines his muse in a sophisticated Sao Paulo setting, getting dressed for an evening with her girlfriends, having taken a dance class with voguing duo Aya Sato and Bambi. (more…)

Watch the Burberry Prorsum AW15 live stream – and request your personalised Burberry Tweetcam photo

Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

THE DRG STYLE INDEX: ALL SAINTS, LOUIS VUITTON, GUCCI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.ALLSAINTS IS ALL GROWN UP

All Saints Instagram Happy Mondays biker jackets

I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. (more…)