social media

Why is Chanel Le Rouge Collection No.1 a big deal?



Chanel Le Rouge Collection No1 by Lucia Pica

Tomorrow is a big day for Chanel. Not that you’d guess it, but if you’re a beauty follower, you’ll know that Chanel’s new autumn collection ‘Chanel Le Rouge Collection No.1’ drops in store (in the UK). (UPDATE: It’s landed! Buy it here.)

And you might also be aware that it’s the first full collection by Lucia Pica, aka Chanel’s Global Make-up and Colour Designer. Why is this a big deal? I’ll tell you in a minute. (more…)



THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)



THE DRG STYLE INDEX: Dior, Balenciaga, Gucci, Michael Kors



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.OH MY DIOR!
Dior new Bond Street relaunch
My, what a week for Dior! The Cruise 2017 show was a mammoth feat of production (yes, I did follow the entire shebang via various influencers’ Snapchats), there’s a possible new designer announcement imminent (hint: Valentino’s Maria Grazia Chiuri – hope it’s true) and the four-floor Bond Street maison finally opened its doors. (more…)



Quote of the day: Scott Galloway



Are smart phones kiling fashion shows
“Social media is the laxative of the fashion system.”
Scott Galloway of digital consultancy L2 on how smartphones are killing off the runway show in The New York Times