social media

First look: The Google-ification of Fashion Week

New York Fashion Week Google Kate Lanphear

At 9pm, UK time last night when I turned on my phone I was alerted to a new Google notification. Did I want to know what was going on at NYFW?

Hey, why not? (more…)

Future Beauty trend report: Top 5 takeaways

Future beauty trends 3INA beauty concept

It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)

Why is Chanel Le Rouge Collection No.1 a big deal?

Chanel Le Rouge Collection No1 by Lucia Pica

Tomorrow is a big day for Chanel. Not that you’d guess it, but if you’re a beauty follower, you’ll know that Chanel’s new autumn collection ‘Chanel Le Rouge Collection No.1’ drops in store (in the UK). (UPDATE: It’s landed! Buy it here.)

And you might also be aware that it’s the first full collection by Lucia Pica, aka Chanel’s Global Make-up and Colour Designer. Why is this a big deal? I’ll tell you in a minute. (more…)

THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)