social commerce

WGSN Creative Futures: top 3 takeaways

WGSN creative futures summit jefferson hack

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)

THE DRG STYLE INDEX: LYST, MIU MIU, ATTERLEY ROAD, SUPERMARKET SARAH X MONKI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. LYST GOES GLOBAL

Lyst

Lyst has just raised £40 million in funding from some of the biggest fash-and-tech investors. The aggregated shopping site now has a universal shopping cart that lets you shop from multiple etailers really easily, and the new funding will allow it to expand its services globally. (more…)

THE DRG STYLE INDEX: BURBERRY, RAF SIMONS, MCM, CHANEL, LYST

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY WINS THE #ALSICEBUCKETCHALLENGE

As with all pop culture phenomena, there’s a bit of a debate raging around the #alsicebucketchallenge. Sure, it’s a great vehicle for self promotion, but if it raises awareness and cashola then who cares? One of my favourites was Saks Fifth Avenue’s Marigay McKee (AKA the goddess of grooming) who then nominated retail rivals Bergdorf’s, Barneys and Bloomingdale’s. Naturally, Burberry utilised its iconic trench (clever Burberry), and here’s the Topshop team taking on the challenge having been nominated by ASOS. (more…)

THE DRG STYLE INDEX: SELFRIDGES, VOGUE, THOMAS TAIT, COCA COLA

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…

1 SELFRIDGES BETS ITS MONEY ON IT BAGS

Selfridges-handbag-revamp

Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)