social commerce

THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



WGSN Creative Futures: top 3 takeaways



WGSN creative futures summit jefferson hack

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)



THE DRG STYLE INDEX: LYST, MIU MIU, ATTERLEY ROAD, SUPERMARKET SARAH X MONKI



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. LYST GOES GLOBAL

Lyst

Lyst has just raised £40 million in funding from some of the biggest fash-and-tech investors. The aggregated shopping site now has a universal shopping cart that lets you shop from multiple etailers really easily, and the new funding will allow it to expand its services globally. (more…)