Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on

dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy

Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on (more…)

On my radar: Tumblr editors

Ive just finished writing 2000 words on the power of the stylist but frankly 2k wasn’t nearly enough to write about this ever-changing subject. Stylists and fashion editors are now becoming overall content curators as evidenced by initiatives like Anna Trevelyan and Simon Foxton’s stints as guest curators for SHOWstudio’s Tumblr and Nicola Formichetti’s hugely popular personal Tumblr.

Latest on this phenomenon is the news that Hanneli Mustaprta has been tapped as a contributing editor to Calvin Klein’s Tumblr. Not a stylist in the traditional sense, but a ‘self stylist’ with a creative eye, this is a fresh way for brands to work with those who share their visual point of view. I quite like this new strand of content curation for the attention-deficit generation. If anyone wants to hire me as their Tumblr editor* (but pref not the naughty brand who picked my brains and then vanished without a trace) then let’s talk!

*PS: my beauty Tumblr is here

Art, clothes and coffee at the SHOWstudio cafe

Where to go for a stiff espresso, some earnest culture debate and a spot of art-admiring that’s central but not besieged by tourists and prams? Ah hello the SHOWstudio art café – check you out with your artsy crockery, Brassai photos,  vintage coffee machine and fancy Keith Tyson for Mother of Pearl fashions…! (more…)