Sephora

THE DRG STYLE INDEX: Kodak, Tom Ford, Sephora, Sophie Bille Brahe



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE KODAK COMEBACK
Kodak Opening Ceremony
Looks like Kodak is enjoying a comeback thank to the rise of analogue photography. Wishing I’d bought one of those Opening Ceremony tees now… (more…)



Future Beauty trend report: Top 5 takeaways



Future beauty trends 3INA beauty concept

It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



THE DRG STYLE INDEX: ALEXANDER MCQUEEN THE MOVIE, J.W. ANDERSON, LOUIS VUITTON, SEPHORA



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXANDER MCQUEEN, THE MOVIE
Alexander McQueen by Nick waplington

So an Alexander McQueen biopic has been announced which should be very interesting. I can’t imagine it’s an easy film to get made, so many people to keep happy. You want to tell a compelling story but equally you need the notoriously protective family, friends and Kering gatekeepers to comply. (more…)