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Sephora

THE DRG STYLE INDEX: Helmut Lang, Sephora, Mackintosh, Pat McGrath Labs and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. HELMUT LANG’S RADICAL RELAUNCH

HELMUT LANG FALL 1999 RTW

The most interesting part to me about the new Helmut Lang structure, hiring an editor, instead of an overall creative director, is the plan for a regular reissue of archive Helmut Lang pieces. (more…)



THE DRG STYLE INDEX: Kodak, Tom Ford, Sephora, Sophie Bille Brahe



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE KODAK COMEBACK
Kodak Opening Ceremony
Looks like Kodak is enjoying a comeback thank to the rise of analogue photography. Wishing I’d bought one of those Opening Ceremony tees now… (more…)



Future Beauty trend report: Top 5 takeaways



Future beauty trends 3INA beauty concept

It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)