Tag Archives: Selfridges

Introducing Selfridges Beauty Project (and a can’t-miss special offer)

Posted on by Disneyrollergirl

Wow, what a month May is looking to be for retail! Last week, Harrods opened its Pradasphere exhibition-café-shop-windows takeover, Fendi unveiled its 3-floor Bond Street flagship, Jigsaw’s Duke Street Emporium arrived in Mayfair and Selfridges just launched its summer ‘Beauty Project’.

An epic nationwide store concept (online and offline), The Beauty Project is a look at beauty, not just from a product point of view but in a wider sense, giving us experiential retail and discussions around how we see beauty. Continue reading

Jo Malone X Calm & Collected X Selfridges #beautyproject

Posted on by Disneyrollergirl

1 Jo-Malone-Calm-and-collected

Here’s a great three-way collab that marries experiential retail with personalisation and a hand crafted approach to design. Last week, Jo Malone London invited me to experience its pop-up screen printing studio hosted by creative collective Calm & Collected. The arty foursome have designed special graphic labels for five of Jo Malone London’s favourite scents (yay, Pomegranate Noir is in there!) and as an added bonus the guys are screen-printing complementary boxes to go with. Continue reading

Proenza Schouler X MAC just landed at Selfridges

Posted on by Disneyrollergirl

proenza-schouler-MAC

DROP EVERYTHING! Can we please take a moment to admire the beauty that is this Proenza Schouler X MAC collection? The packaging is as lovely as the products with a psychedelic yet sophisticated degrade effect on the boxes, pencils and brushes, as well as on the blusher compact itself. This little lot just landed at Selfridges

Fornasetti’s fragranced windows

Posted on by Disneyrollergirl

Flora-Di-Fornasetti-Ortensia-Selfridges
Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!

SPOILER ALERT! Selfridges advent calendar and Net-a-Porter beauty box

Posted on by Disneyrollergirl

Selfridges-Advent-Calendar

It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.

First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… Continue reading

Personalised fashion: the update

Posted on by Disneyrollergirl

1 3X1-custom-jeans

So have you been wondering how my 3X1 custom jeans turned out? Well I hope you like details because there’s a lot to take in. After my appointment at Selfridges with the 3X1 team at the beginning of August in which they let me modify their W2 Boyfriend jean with my choice of denim, thread, pocket details, buttons and zips, I took delivery of the finished article four weeks later. Like my Smythson experience, the choice was quite overwhelming at the time but the results are nothing short of superb. Continue reading

What I learnt at the Selfridges Disneyrollergirl denim workshop

Posted on by Disneyrollergirl

Selfridges-Denim-Studio-Window 4

Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.

This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. Continue reading

Learn the insider secrets of denim with me at Selfridges Denim Studio

Posted on by Disneyrollergirl

Disneyrollergirl-Selfridges-Denim-lovers

Got plans for next Saturday afternoon? Well cancel them and hang out with me instead! I’m teaming up with Selfridges to host one of their in-store workshops to celebrate the new Denim Studio and this one is for both hardcore denim geeks and those who still haven’t found their perfect jeans.

I’ll be teaming up with a member of Selfridges’ personal shopping team and one of their expert alterations team to discuss everything there is to know about denim and jeans. Think of it as an insider’s guide to denim. So if you want to know what the emerging trends are in denim (and the how and why), the secret to knowing what to look for in fit, cut and wash, what the limitations are in remodelling a pair of denim jeans (or dress or jacket for that matter), or you just want an opinion on what looks good on you, then please come and join our masterclass.

We will be in an informal hub in the denim personal shopping area so the aim is to make this more of a relaxed conversation than a lecture. The workshop is free, just email rsvp@selfridges.co.uk to book a session – 2pm, 3pm or 4pm – on Saturday 6th July.

And if you can’t come but want questions answered, or want to send a question in advance, leave it in the comments below or email/tweet me (drg@disneyrollergirl.net, @disneyrollrgirl) and I’ll get an answer from my experts.

How Selfridges produced the world’s first co-created denim ad campaign

Posted on by Disneyrollergirl

Selfridges-Denim-Lovers-Campaign-Disneyrollergirl

How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. Continue reading

Louis Vuitton meets Eine and a Shoreditch street art tour

Posted on by Disneyrollergirl

Eine-Louis-Vuitton-scarf

When I posted about the Eine X Louis Vuitton scarf a couple of weeks ago, it was really hard to find out any info. That’s because it hadn’t been launched yet. I’d seen a snippet in Red magazine and that was pretty much all. In fact, the scarf launches today, exclusively at Selfridges, Oxford Street for one week, sold in the new ground floor Louis Vuitton accessories pop-up. (Not to be confused with the pop-up on the second floor.) Continue reading

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