I know it’s not cool to talk about Christmas when the clocks have only just gone back but let’s be realistic. The shopping season starts early these days, and stores have to do what they can to grab attention. Last week saw Selfridges unveil its Christmas offer, ‘Journey to the Stars’ which is themed around constellations – aka everything to do with the galaxy, astrology, spiritualism and mysticism.
Selfridges is also maximising its offer on personalisation as it has done for the last two years. (more…)