Tag Archives: Selfridges

On trial: Google Glass for Yves Saint Laurent Beauté make-up lesson

Posted on by Disneyrollergirl

YSL-before-and-after-Google-Glass JPG

Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.

HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc.

At the end of your make-up appoitment, the video is emailed to you so that you can watch it back, re-learn the steps and buy the products. (There are links to all the products – this is after all a sales tool at the end of the day.) To save time, the video is limited to ten minutes overall. This means that the make-up artist will do half the makeup without filming, like a normal consultation, so this part is slightly more relaxed. After doing the first half, they do the same thing again, this time in ‘demo mode’, filming you live and keeping up their running commentary. For the makeup artist it’s maybe a little like being a vlogger!

Here’s Fred Letailleur in action!
YSL-Google-Glass-Makeup-Lesson-Fred-Letailleur

WHAT IT’s LIKE
It’s hard not to feel like you’re a model in a Youtube video, cos you kind of are. Fred was talking throughout the demo, explaining which products he used, what they did and how to get the best out of them. He went into detail describing application techniques and brushes (my current obsession) and despite all the hustle and bustle of the store environment (as you can see in the video), was extremely focused, making me feel the centre of attention.

I didn’t really ask any questions during the video as I had asked them during the first half and also I was aware of the ten minutes ticking away. I really liked how easygoing the experience was though. Even though a lot of products are used, there’s no hard sell. For example, talking about brushes, Fred described what he was using but also said, ‘just use what you have at home’. But when you watch the video back there’s a wealth of information there. (In my video I look a bit weird and I think it’s because I already have half a full face of make-up. Plus I’m trying to smize through my bitchy resting face…)

MY TAKEAWAYS
Overall, this is a pretty simple idea, executed very well. I was impressed. And it’s early days, I’m sure there’s huge potential for other educational beauty services that could be offered this way. My Yves Saint Laurent Beauté takeaways were as follows:

SERUM: gently apply it and then let it sink in, your skin will take what it needs, you don’t have to rub in every last drop

TOUCHE ECLAT: I usually apply this with fingers, but a flat foundation brush used with long movements will give more control to create a texture that’s not overdone

KISS & BLUSH: This cream-to-powder lip and cheek tint can double as a contour. First apply a small stroke to the cheek, then using the tip of a flat foundation brush, roll the brush and blend well to create a subtle, natural contour

The Yves Saint Lauent Beauté Google Glass make-up lesson is available at Selfridges, Oxford Street now – booking details HERE. I trialled the service as a guest of YSL.

THE DRG STYLE INDEX: MARC JACOBS BEAUTY, BALENCIAGA, DIOR, LEVI’s, SELFRIDGES, MATCHES FASHION

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MARC JACOBS’ INSTAGRAM SHOP

Marc Jacobs Beauty shoppable Instagram

Oh the bane of not being able to shop from Instagram! Marc Jacobs Beauty couldn’t stand it any longer and has set up a tool just for Insta-shoppers. It’s a bit like LikeToKNOW.it, and thus, slightly clunky. Continue reading

Retail report: Selfridges ramps up its luxury ready-to-wear with a nod to Dover Street Market

Posted on by Disneyrollergirl

Selfridges-designer-galleries-celine

It feels like Selfridges has been tweaking its third floor Designer Galleries for ever! Finally its finished and the verdict is quite the A-Z of modern luxury fashion. In short, the Selfridges buy has been Dover Street Market-ified. (And  that sentence right there gets the award for clunkiest sentence of the year. Soz.) I still remember the third floor as it was eons ago – contemporary labels like Anglomania alongside A.P.C, Whistles and Joseph. Pffft, this is so not that. Contemporary and denim have all been shunted up to the fourth floor, leaving gleaming aisles of expensive statement-wear. Of course, I can’t actually afford any of it.

It’s a textbook exercise in taste and wealth though. Continue reading

THE DRG STYLE INDEX: VOGUE.COM, RICK OWENS, POP MAGAZINE, KAREN MILLEN

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. US VOGUE.COM GETS BLOG-IFIED

Vogue-com-redesign

The New York Times ran a story last week ahead of the revamp of Vogue.com. It pointed out that The Cut gets four million monthly unique visitors against Vogue’s 3.3 million. Cue last Wednesday’s big reveal for the newly redesigned Vogue.com. The result? It feels younger, pacier and as Manrepeller pointed out, more bloggy. Continue reading

130 years of Hanro: Archive in progress

Posted on by Disneyrollergirl

1-Hanro-archive-liestal-museum-Baselland-main

Fashion archives have become quite a thing in recent years. But have you ever wondered what goes into creating them? It’s something I’m a little obsessed with. When I ask brands about their archives, I usually hear either that everything is kept in an off-site, temperature-controlled, white-gloves location (think heritage luxury brand) or, more commonly, “it’s all stuffed in a back room full of jumbled up rails and we’d never allow visitors inside.” Continue reading

Christian Louboutin Beauté launches at Selfridges

Posted on by Disneyrollergirl

1 Christian-Louboutin-nail-polish-Selfridges

One more sleep til the Christian Louboutin Beauté pop-up at Selfridges. As pop-ups go, I predict this is gonna be a biggie. To recap: Christian Louboutin is launching his beauty empire Christian Louboutin Beauté with an iconic red nail colour. To experience it in the flesh, head to Selfridges Oxford Street tomorrow (ideally not all at once) where you can buy the astonishing dagger-heel shaped bottles from a dedicated ‘Loubiville’ beauty space. The pop-up will be in the main beauty hall, in front of Shu Uemura (that’s next to MAC, and on the right hand side of the Information desk). Basically, just follow the hordes of red-soled fanatics. Continue reading

Diana Vreeland: the fragrance

Posted on by Disneyrollergirl

Diana-Vreeland-perfume-disneyrollergirl

Why shouldn’t there be a Diana Vreeland fragrance? It makes absolute sense to me that she who understood the importance of engaging all the senses should be remembered with a line of utterly sophisticated scents. The range is the brainchild of Alexander Vreeland, the same grandson who recently released the book Diana Vreeland Memos  – apparently the bigger aim is to create a luxury brand to celebrate the legacy of the former Vogue editrix. Continue reading

THE DRG STYLE INDEX: SELFRIDGES, VOGUE, THOMAS TAIT, COCA COLA

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My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…

1 SELFRIDGES BETS ITS MONEY ON IT BAGS

Selfridges-handbag-revamp

Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) Continue reading

Beauty bits: Afro hair and beauty show, Lipstick Queen, Selfridges, Calvin Klein, Into The Gloss, Estee Lauder, Acqua Di Parma

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THIS WEEKEND: THE AFRO HAIR AND BEAUTY SHOW

Afro-Hair-Beauty-show-2014

No plans for the Bank Holiday? Don’t forget to head to the Afro Hair & Beauty Show 2014 at Business Design Centre in Islington (30th-31st May). A mecca for product junkies and trend hunters, it’s the biggest hair & beauty exhibition of its kind in Europe. Tickets are £12 on the door. Continue reading

Guest post: Experiencing the Fragrance Lab at Selfridges

Posted on by Disneyrollergirl

1 Fragrance-Lab-Selfridges©Hufton+Crow_012

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. Continue reading

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