When did wheat get such a bad rap? What was once revered for giving us our daily bread is now feared for making us fat, tired and irritable. Time for a rebranding campaign perhaps, but who would have expected the redeemer to be…Chanel?
In fact, the notion isn’t quite as eccentric as it seems if you know the history of Chanel. The young Gabrielle Chanel had humble beginnings, spending her childhood in the rural French region of Auvergne, known for its wheat fields. As a young woman she became friends with Salvador Dali, who once gifted her a painting of wheat, a gesture that symbolised success, growth and prosperity. From there on, wheat became one of the signature house codes, woven, embroidered and knitted into many a collection. Fast-forward to 2016 and the humble ear of wheat is the focus of some of the most extravagant Chanel pieces you can buy – from the ‘Les Blés de Chanel’ high jewellery collection. (more…)