Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. AND OTHER STORIES LAUNCHES FRAGRANCE
& Other Stories just gets everything right. It launched its first US store in New York last month to rave reviews and last week entered the fragrance market. There are four eau de toilettes (£26): Moroccan Tea, Punk Bouquet, Fig Fiction and Botanic Whisper. The packaging has a whiff of Maison Martin Margiela about it, with the apothecary bottles and utilitarian white labels. (more…)
Only two more sleeps til the first episode of Liberty Of London, the three-part documentary about the London store. These sorts of programmes and films around fashionable institutions are proving quite the marketing success story. See Vogue and The September Issue for one example, Inside Claridges for another and Scatter My Ashes At Bergdorf’s for yet another.
Liberty is a British national treasure and we know the Americans love all that stuff. So what better than a behind-the-scenes look at the (slightly eccentric) Brit department store run by a charismatic American (hello Ed Burstell) and featuring a host of highly watchable characters to sell the magic worldwide?
The one hour episodes follow the Liberty team in the run-up to Christmas, taking in fashion week, celebrity visits, plus all the usual hubbub that goes on in fashion retail. Watch out for adorable events and team coordinator Louis Matthewman who I think is going to steal hearts with his dapper suits and bow ties, and publisher Felix Dennis who treats Liberty as ‘his corner shop’.