In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.
Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. WHAT TO BUY FROM UNIQLO X J.W.ANDERSON
Uniqlo unveiled its J.W. Anderson LifeWear collaboration last week, which will launch with 33 pieces in September in the U.K. My guess is that the menswear will sell better than the women’s and those ruffle skirts will get left on the rail. I love the tartan Ultra Light Down Jacket as a vivid insulation piece to wear under another layer. (more…)
The much-vaunted LancômeLe Teint Particulier foundation has finally arrived on U.K. shores. Just launched with its own fancy new counter at Harrods, it lets you custom mix your own personal foundation, matched to your skin tone via algorithmic technology. Choose your level of coverage and hydration, let the machine do its thing, then take away your own individual bottle, complete with unique-to-you code and printed label. (more…)
OK, Arket hasn’t opened yet but first impressions are rather promising. It helps that the press day was meticulously merchandised, the catering was fantastic and the goody bag contained a useful duo of linen tea towel and ‘good’ olive oil.
In case you missed it, Arket is (yet) another new brand from the H&M stable, launching in early autumn. (more…)