Tag Archives: retail news

THE DRG STYLE INDEX: LOUIS VUITTON, YAHOO, LUCKY, MARC JACOBS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. DOVER STREET MARKET LONDON HOSTS ITS FIRST ‘EPHEMERAL’ VUITTON STORE

LOUIS VUTTION-Dover-Street-Market-London

Louis Vuitton has just opened its first London ephemeral store (don’t call it a pop-up)  at Dover Street Market. Stocked with the best bits from Nicolas Ghesquiere’s debut Vuitton collection, this is the first chance to snatch up those covetable (and probably collectible) runway pieces. And the fun doesn’t stop at RTW. The edit of accessories – including jewellery, sunglasses, shoes and of course those incredible bags and leathergoods – is as enticing as the clothes. Sister stores have opened simultaneously at Dover Street Markets In New York and Tokyo.


2. YAHOO’S FASHION SITE IS TAKING SHAPE

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The latest Yahoo news is that some key editorial names have been added to the site’s fashion roster. Joining Joe Zee are V Magazine’s Sarah Cristobal (above), CR Fashion Book’s Dora Fung and Into The Gloss’s Nick Axelrod. The new-look Yahoo Style is rumoured to launch around Fashion Week. (Hopefully someone will get their hands on the UK site soon too…)


3. LUCKY MAGAZINE MERGES WITH BEACHMINT

Lucky-Magazine-beachmint-content-commerce

Is this the future of editorial? Condé Nast’s shopaholic bible, Lucky magazine is being married with BeachMint as an ecommerce-editorial site. The Lucky Group will still be part of Condé Nast and continue to produce a print mag ten times a year, but it will be complemented by a multi-brand shopping site, powered by BeachMint. Condé Nast president Bob Sauerberg said. “By adding an e-commerce component to Lucky, we’re fulfilling the brand promise — to create the ultimate shopping resource and provide advertisers with the ability to truly integrate at every point within the customer journey.” The New York Times has more on the story here.


4. DAISY MARC JACOBS REWARDS SOCIAL MEDIA FOLLOWERS WITH TWEET COMMERCE

Marc-Jacobs-nail-polish-Tweet-shop-London

The last three days have seen the ultimate in experiential retail courtesy of Marc Jacobs and its fragrance licensee Coty. A pop-up in the ‘beauty quarter’ of Covent Garden gave us the UK debut of Marc Jacobs’ tweet shop, in which customers could pay for a Daisy mini perfume, trinket or manicure (with the not-available-in-the-UK Marc Jacobs nail colours) just by tweeting with the #MJDaisyChain hashtag. The most creative tweets got the chance to win a Marc By Marc Jacobs handbag and there was no shortage of Insta-friendly props to use as well as a dedicated Vine booth. I got very snap-happy with the gigantic perfume bottles and daisy-decorated cake pops. The ephemeral nature of the store, plus the genuine excitement of the punters made this a really engaging and fun consumer experience in which no money changed hands but Marc Jacobs’ social following were handsomely rewarded with content and freebies. “We’ve got a deeply engaged follower group who are spontaneous, creative and give a lot to us,” Natalie Moon, UK marketing director at Coty told Marketing Week. “This was a chance for us to give something back to them.”

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[Sarah Cristobal image via The Coveteur]

Christian Louboutin Beauté launches at Selfridges

Posted on by Disneyrollergirl

1 Christian-Louboutin-nail-polish-Selfridges

One more sleep til the Christian Louboutin Beauté pop-up at Selfridges. As pop-ups go, I predict this is gonna be a biggie. To recap: Christian Louboutin is launching his beauty empire Christian Louboutin Beauté with an iconic red nail colour. To experience it in the flesh, head to Selfridges Oxford Street tomorrow (ideally not all at once) where you can buy the astonishing dagger-heel shaped bottles from a dedicated ‘Loubiville’ beauty space. The pop-up will be in the main beauty hall, in front of Shu Uemura (that’s next to MAC, and on the right hand side of the Information desk). Basically, just follow the hordes of red-soled fanatics. Continue reading

THE DRG STYLE INDEX: GOSHA RUBCHINSKIY X ICA, MOLESKINE POP-UP, MARGIELA FINE JEWELLERY

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. GOSHA RUBCHINSKIY IN CONVERSATION

gosha-rubchinskiy

There’s a lot of buzz around Russian designer-artist Gosha Rubchinkiy right now and the ICA has tapped into the curiosity by inviting him to discuss his multi-faceted approach to fashion at its Culture Now talks event on August 29th 31st. I would give you the details, except the tickets have already sold out. Soz. [UPDATE: The curator, Angela Hill has left a comment to point out that the talk is actually on the 29th and there are now a few more tickets available.]

Continue reading

Denim master craft: Levi’s Lot No. 1

Posted on by Disneyrollergirl

7 Levi's Lot No 1 made to order jeans

You’d think a couture gown or Savile Row suit was the ultimate luxury but I can think of something even better. Stationed at the back of Levi’s London flagship store is its recently introduced Lot No. 1 made–to-order jeans service. The answer to every denim connoisseur’s prayers, it’s a meticulously executed personal service that puts the customer at its heart. And I imagine it could become quite addictive. Continue reading

THE DRG STYLE INDEX: HERMES LE BAIN; RAF SIMONS; LYST; FENWICK; MR HARE

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. HERMES LAUNCHES LE BAIN

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So here you have the ultimate bathtime experience. Can you think of anything posher than Hermes hand wash or shampoo? Continue reading

THE DRG STYLE INDEX: LA GARCONNE, HERMES, LONGCHAMP, SHINOLA

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on on my radar…

1. LA GARCONNE DOES BRICKS AND MORTAR

La-Garconne-Store-TriBeCa

Somehow this passed me by, but one of my favourite etailers has gone over to the B&M side. La Garconne, the purveyor of perfectly judged boyish womenswear has opened a physical store in TriBeCa, selling its covetable mix of Margiela, Acne Studios and The Row. Message to La Garconne: London needs you! Continue reading

THE DRG STYLE INDEX: Public School for J Crew, Alexander Olch, My-Wardrobe, Louis Vuitton, Chanel

Posted on by Disneyrollergirl

It’s the eve of London Collections: Men, so the latest DRG STYLE INDEX is a little bit menswear focussed. Here’s my ranking of the brands on my radar this week…

1) J CREW X PUBLIC SCHOOL

Public-Image-J-Crew-. Womenswearjpg

Every good menswear designer knows there’s more money to be made from womenswear. So naturally it makes sense for (newly crowned CFDA Menswear Designer Of The Year) Public School to work with J Crew on this womenswear collab. Continue reading

THE DRG STYLE INDEX: CELINE, MICHAEL KORS, GRAZIA, GLOBE-TROTTER

Posted on by Disneyrollergirl

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…

1. CELINE’S BEIJING STRATEGY

Celine-Beijing-Faye-Wong 2

So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? Continue reading

THE DRG STYLE INDEX: THE ROW, MOYNAT, LOUIS VUITTON, DELVAUX

Posted on by Disneyrollergirl

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week it’s all about timeless luxury and buying the best you can get…

1. THE ROW’S NEW RETAIL HAVEN

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That’s it. My bags are packed and I’m moving into The Row’s new modernist Melrose Place flagship right now. It has a pool, people! Continue reading

Welcome to Pradasphere (and don’t forget your souvenirs)

Posted on by Disneyrollergirl

Pradasphere-Harrods-disneyrollergirl

When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.

The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. Continue reading

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