Tag Archives: retail concepts
I’m a bit late with this but I’m assured it’s not all sold out. L.A. brand Joyrich has collaborated with creative polymath, Maripol on an exclusive line of kit that’s on sale at Machine A in London.
Maripol is well known for her era-defining Polaroids of Madonna, Keith Haring & co (I must get around to buying her brilliant book) as well as styling Madonna in the early days. (Yeah, Madonna had a stylist all along. I feel cheated.) Continue reading
The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
Andrew Bunney has done the seemingly impossible. That is, take a corporate, uncool brand, (albeit with a killer heritage) and turn out a highly desirable line of product. The result is Roundel, a collaboration with the London Underground, that presents T-shirts, jackets, shirts and even trainers as graphic product that will be as at home on the backs of tourists and cityproud Londoners as design-conscious youth. Bravo Mr Bunney! Continue reading
Is this the ultimate in upcycling? For the next eight days, you might get a shock if you amble into Hermes’ New Bond Street store for a silk tie or scarf. The entire ground floor has been hijacked by ‘Petit h’, the luxe, upcycling arm of Hermes, for a unique selling exhibition. Continue reading
It’s finally here and DRG contributor Alison Bishop has given it a thorough going over. Here’s the verdict on J Crew, London-style…
It’s hard to find a brand that does classic preppy style with an insouciant mix of androgyny better than J Crew. And now it’s finally arrived in London with a trio of ‘flagship’ or ‘jewel box’ stores.
We first heard the news that J Crew had settled on Regent Street for its all-singing-all-dancing London debut about a year ago (what’s good enough for Burberry is good enough for J Crew, as the latter snapped up the former’s old home on London’s hottest tourist retail hotspot). Continue reading
Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading
The much awaited Michael Kors Make-up has finally found its way over here. Building on his famous aesthetic, the make-up line follows three strict personality traits; sexy, sporty and glam. But really it’s all about the glam, judging by the statuesque gold packaging. Continue reading
This is a simple but clever marketing campaign I read about on WWD.
Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. Continue reading
Heads-up: There’s only three days left to visit Karen Walker’s Candy Bar at Browns Focus before it packs up and jets off on the next leg of its world tour.
If you love Walker’s cult chunky framed sunnies, you can find exclusive colourways here until Thursday 14th August. (I’ve just taken delivery of the above new wave-esque eye candy – thank you Team KW!) Continue reading