“Fiorucci is optimistic and fun. It was never just a fashion or luxury brand. It appealed to everyone. You could walk in and buy something, whether it was jeans or a postcard. It’s 50 years old, but people remember the experience more than anything else.”
Stephen Schaffer, new co-owner of Fiorucci, Business of Fashion. (more…)
Chanel is really going for it with its new fragrance, Gabrielle. Which is not at all surprising, given it’s its first big fragrance launch in 15 years. Reviews so far have been mixed. Some describe it as smelling like a room diffuser from Next (ouch), while others love its fruity-floral effervescence.
While the ad campaign positions it as bold, groundbreaking and dynamic, it’s really not a power scent. To me it’s more of a pleasing ‘feminine’ floral fragrance that’s uncomplicated and easy to wear. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. THE CORDS AND CO
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)