Tag Archives: retail concepts
As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?
Just launched: Seek No Further, a new premium fashion line from the heritage utility brand, Fruit Of The Loom. I love these offbeat campaign images from the brand (shot by Colin Dodgson), which is said to harness a pioneering spirit, “inspired by yesterday’s visionaries, today’s trailblazers and tomorrow’s innovators”. Although we’ve all heard that before so the proof will be in the pudding… Continue reading
Love books? Love Bowie? Love Vuitton? Here’s a treat for you then. Louis Vuitton has tapped David Bowie as its latest guest curator for its Curated Bookshelf. A secret gem in itself, the ‘Librarie’ can be found in the Louis Vuitton Maison in London’s New Bond Street, one of a number of Vuitton book stores that reflect different themes. Continue reading
I’m a bit late with this but I’m assured it’s not all sold out. L.A. brand Joyrich has collaborated with creative polymath, Maripol on an exclusive line of kit that’s on sale at Machine A in London.
Maripol is well known for her era-defining Polaroids of Madonna, Keith Haring & co (I must get around to buying her brilliant book) as well as styling Madonna in the early days. (Yeah, Madonna had a stylist all along. I feel cheated.) Continue reading
The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
Andrew Bunney has done the seemingly impossible. That is, take a corporate, uncool brand, (albeit with a killer heritage) and turn out a highly desirable line of product. The result is Roundel, a collaboration with the London Underground, that presents T-shirts, jackets, shirts and even trainers as graphic product that will be as at home on the backs of tourists and cityproud Londoners as design-conscious youth. Bravo Mr Bunney! Continue reading
Is this the ultimate in upcycling? For the next eight days, you might get a shock if you amble into Hermes’ New Bond Street store for a silk tie or scarf. The entire ground floor has been hijacked by ‘Petit h’, the luxe, upcycling arm of Hermes, for a unique selling exhibition. Continue reading
It’s finally here and DRG contributor Alison Bishop has given it a thorough going over. Here’s the verdict on J Crew, London-style…
It’s hard to find a brand that does classic preppy style with an insouciant mix of androgyny better than J Crew. And now it’s finally arrived in London with a trio of ‘flagship’ or ‘jewel box’ stores.
We first heard the news that J Crew had settled on Regent Street for its all-singing-all-dancing London debut about a year ago (what’s good enough for Burberry is good enough for J Crew, as the latter snapped up the former’s old home on London’s hottest tourist retail hotspot). Continue reading