Tag Archives: retail concepts
Is ‘Agender‘ the new normcore? It’s a new word to get our heads around but it’s essentially not a new concept. It’s Selfridges‘ description for the current vogue for gender-neutral dressing, in which we take away the gender stereotypes around clothing and just wear what we feel like. Not ‘he’ or ‘she’ but ‘me’.
The Agender concept launched in the Oxford Street store last Thursday, with dedicated areas designed by Studio Toogood, the creative practice of Faye Toogood. So ‘menswear’ and ‘womenswear’ product is jumbled together and merchandised as ‘Agender’, along with a few extra brands and designers bought in specially.
Even the visual merchandising has been turned on its head with product displayed in unbranded cloth garment bags and archive boxes, stripped of the usual clues of branding and trends. A bold move surely! Instead, to draw customers into these chickenwire enclosures, there are abstract sculptures and artworks to ponder and, hopefully, provoke into some trying and buying action…
My favourte pieces include the Bodymap bags printed with their signature star print, gorgeously crafted utility-wear by Faye Toogood’s own label, Yang Li’s sweats and obviously, everything Comme. There’s a big focus on young streety London labels such as Nasir Mazhar and Astrid Andersen as well as the likes of Nicopanda and Yang Li. To accompany what’s in store are eye-catching windows devoid of traditional mannequins, a pretty cool video and a programme of accompanying in-store events. Wonder if it will catch on?
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Selfridges; Disneyrollergirl
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON
A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism. Continue reading
I had a very naughty start to the year, choosing to bunk off LCM and go on holiday instead. Tsk indeed! I definitely recommend it though. We picked Antwerp for our city break, our flight was half empty and the three days dawdled by at a pleasantly snail-like pace. We went with no great plans other than to mooch around flea markets, eat moules and just enjoy some we-time. OK, we didn’t have much luck on the flea market front but I did discover a wealth of brocante vendors, vintage boutiques and fancy goods emporia to satisfy my shopaholic tendencies. Here then, is my DRG shopping guide to Antwerp…
I advise catching the early Friday flight from City airport so you arrive with a whole day stretched out ahead. Taxis are a bit of a faff in Antwerp so we decided to do everything on foot, taking the scenic route from our posh B&B (the beautiful BOULEVARD LEOPOLD, separate post coming soon) in the Jewish quarter. Continue reading
This month I’m looking forward to a second viewing of The Heart Of Bruno Wizard, a truly heartwarming documentary about one of London’s unsung creative spirits. 64-year-old Bruno Wizard is a one off and his story is a colourful one. (The story of how the film came about is pretty cool too, you can read it here.)
Bruno was a resident of the legendary Warren Street squat (look out for fellow squatters, Stephen Jones and Marilyn in the film) whose bands The Rejects and The Homosexuals performed perfect three minute punk songs and never sold out – unlike some of their contemporaries. Bruno seems to have umpteen lives as the film narrates his many ups and downs throughout the decades. We arrive at the present day in which his spirit is unbroken, his mind as lucid as ever and his character charming but always unpredictable.
Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.
HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. Continue reading
You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. Continue reading
It’s all about designer denim collaborations at the moment. Hot on the heels of J Brand X Simone Rocha comes this collection from OTHER X Lee. To celebrate 125 years of Lee Jeans, the brains behind OTHER Shop have created a ten-piece collection of dip-dyed, fray-edged, embroidered and scribble-printed denim and jersey-wear, affordably priced from £45 to £125. Continue reading