Tag Archives: retail concepts

On trial: Google Glass for Yves Saint Laurent Beauté make-up lesson

Posted on by Disneyrollergirl

YSL-before-and-after-Google-Glass JPG

Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.

HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. Continue reading

VIDEO: On YSL, Google Glass and the future of beauty retail

Posted on by Disneyrollergirl

Yves Saint Laurent Google Glass

You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. Continue reading

WIRED Retail 2014: My top 5 takeaways

Posted on by Disneyrollergirl

WIRED-Retail-Amber-Venz-Rewardstyle-Like-To-Know-It

This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. Continue reading

Buy it now: OTHER X Lee

Posted on by Disneyrollergirl

OTHER X Lee denim collection Aw14

It’s all about designer denim collaborations at the moment. Hot on the heels of J Brand X Simone Rocha comes this collection from OTHER X Lee. To celebrate 125 years of Lee Jeans, the brains behind OTHER Shop have created a ten-piece collection of dip-dyed, fray-edged, embroidered and scribble-printed denim and jersey-wear, affordably priced from £45 to £125. Continue reading

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. Continue reading

Could Farfetch click & collect be an ecommerce game changer?

Posted on by Disneyrollergirl

farfetch-click-collect-Celestine-Eleven

Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. Continue reading

THE DRG STYLE INDEX: MARC JACOBS BEAUTY, BALENCIAGA, DIOR, LEVI’s, SELFRIDGES, MATCHES FASHION

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MARC JACOBS’ INSTAGRAM SHOP

Marc Jacobs Beauty shoppable Instagram

Oh the bane of not being able to shop from Instagram! Marc Jacobs Beauty couldn’t stand it any longer and has set up a tool just for Insta-shoppers. It’s a bit like LikeToKNOW.it, and thus, slightly clunky. Continue reading

THE DRG STYLE INDEX: AND OTHER STORIES, HARDY AMIES, MAISON ASSOULINE LONDON

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AND OTHER STORIES LAUNCHES FRAGRANCE

Moroccan Tea Eau de Toilette from & Other Srories

& Other Stories just gets everything right. It launched its first US store in New York last month to rave reviews and last week entered the fragrance market. There are four eau de toilettes (£26): Moroccan Tea, Punk Bouquet, Fig Fiction and Botanic Whisper. The packaging has a whiff of Maison Martin Margiela about it, with the apothecary bottles and utilitarian white labels. Continue reading

Farfetch looks east with Restir

Posted on by Disneyrollergirl

1 Farfetch-Restir

Funny to think Farfetch.com has never had a Japanese store in its community of international retailers. Now it does, Tokyo based Restir is the winner of the Farfetch Superstore prize and its edit of upscale ‘indie’ brands has just gone on the site. Continue reading

Bally’s Mayfair welcome

Posted on by Disneyrollergirl

Bally-Bond-Street

Bally’s not holding back with its slick new vision. First came the collections, overseen by creative director, Pablo Coppola, followed by the relaunched website. Now the biggie – this week sees the unveiling of a brand new Bond Street flagship store, repositioned on the opposite side of the road to its previous premises and at 4,320 square feet, much bigger in scale. Continue reading

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