Tag Archives: Ralph Lauren

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

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The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. Continue reading

THE DRG STYLE INDEX: RALPH LAUREN, UGG, BURBERRY, RAHUL MISHRA, THE CAMBRIDGE SATCHEL COMPANY, STYLE.COM, APPLE, SAMSUNG

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. RALPH LAUREN’S POLO PUSH

I had no idea that there wasn’t already a Polo for women. Well, Ralph Lauren is addressing that this month with a mega launch for the brand. It’s weird, Abercrombie and the like have totally hijacked the young women’s Ralph market, but as their fortunes take a dive, this could be a good time for the Ralph Lauren reclaim. Go team Ralph!


2. UGG’S INFLUENCERS

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Credit where it’s due, Ugg’s ad campaigns are pretty stunning. Its latest ‘This is UGG’ campaign, featuring off-duty influencers-of-the-moment Langley Fox Hemingway and Hanneli Mustaparta, would definitely convince me to buy if I aspired to their lifestyles. Campaigns today are no longer about selling product, but forging an emotional connection to a brand. Love or hate it, Ugg does this really well.


3 BURBERRY BANKS ON FRAGRANCE AND BEAUTY

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Lots of hullabaloo this week with the launch of Burberry’s new fragrance, My Burberry. Burberry likes a multi-pronged story (and a digital one) with its launches so this one included several threads. It had supermodels (Kate ‘n’ Cara), customizable bottles (you can add your initials to the ribbon bow) and the obligatory obsession with British weather (perfumer Francis Kurkdjian’s scent evokes an English garden after autumnal rain showers). The scent itself is a very pleasant floral concoction with mainstream appeal to delight Burberry’s many fans. Which is good news because the bigger story here is Burberry’s beauty ambitions. “Our vision is to be a top ten player in luxury fragrance,” says Chief Operating Officer, John Smith.


4. RAHUL MISHRA’S SLOW FASHION MISSION

Rahul-Mishra-International-woolmark-prize-Harvey-nichols

Good to see an Indian designer winning the coveted International Woolmark Prize. Having collected his prize in February, Rahul Mishra’s capsule collection of merino wool dresses is now on sale in the UK exclusively at Harvey Nichols. His handworked pieces are a testament to his slow fashion principles. “I want to slow down the process of making a garment so we can employ more and more people,” he says.  “In a country of one billion people, I think of the millions of people who require jobs, they are really talented and how we can bring them to the forefront.”


5. THE CAMBRIDGE SATCHEL COMPANY GOES PUNK

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It’s been interesting to watch the trajectory of The Cambridge Satchel Company. Everyone’s favourite kitchen table success story, it has chosen its collaborators well in an attempt to widen appeal beyond students and suburban mums. This week sees its latest capsule collection, created by artist-designers John Dove and Molly White whose legacies include designs for Mr Freedom, Fiorucci and all manner of 1970s pop culture icons. Known for their SIGNATURE/TRADEMARK 70s animal-print (originally a protest against fur), their graphic Cambridge satchels will go on sale from Friday at retailers worldwide and at Cambridgesatchel.com.


6. CH-CH-CHANGES AT STYLE.COM

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Following last week’s Vogue.com revamp, it turns out Style.com has also just had a facelift. In the fight for online eyeballs, it promises increased news coverage and opinion – a recognition that fashion is now as important a global entertainment phenomenon as music and film. And yay, Tommy Ton will be taking his zoom lens beyond Fashion Week to ‘unearth and spotlight new scenes and subcultures around the world’.


7) APPLE HIRES MARC NEWSON

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Major excitement at the news that Marc Newson has joined BFF Jony Ive on Apple’s design team. Cue much speculation about his exact role and possible involvement in the already-mythical iWatch. All eyes on Apple for Tuesday’s big reveal then…


8) SAMSUNG’S GALAXY NOTE 4 CAN’T COME SOON ENOUGH

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While everyone’s buttocks are clenched for Apple’s iWatch announcement next week, I care more about Samsung. Word is that the Galaxy Note 4 super-phone is due some time in October (all the deets HERE). For bloggers, the Galaxy Note 3 has everything – huge screen, long-lasting battery, plus the most excellent stylus pen (aka my favourite toy). If that can be bettered then I’m sold. Sorry Apple, it’s all about phablets from now on…

[Image credits: Style.com/Tommy Ton; Marc Newson and Jony Ive/Vanity Fair]

VIDEO: My spring edit for McArthurGlen

Posted on by Disneyrollergirl

Disneyrollergirl-McArthur-Glen

Did I mention my love of outlet shopping? Not just any old outlet but one with a good mix of the classic brands that I wear on a regular basis. Like, you know, Gap,Lacoste, Joseph, Nike, Polo Ralph Lauren… And oh look, here they all are at Cheshire Oaks! AKA one of the vast McArthurGlen designer outlets and one I’ve never been to – until now.

McArthurGlen invited me up one sunny Saturday to discover the outlet and work on a video edit of my seasonal fashion picks. Continue reading

Beauty booty: gift ideas

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Beauty gifts are my go-to solution when I’m stuck for ideas. They’re usually affordable, hopefully useful and I only go for things that I think are beautifully presented. So obviously anything Chanel is number one choice, even if it’s something mundane like these eyelash curlers… Continue reading

Phoebe Philo’s Celine at Bicester Village

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One of the many benefits of being freelance (aside from swerving endless budget meetings and the rush hour commute) is the freedom to drop everything for an impromptu visit to Bicester Village. And so my London Fashion Week of shows and soirees ended with a jaunt to Oxfordshire hosted by the Bicester Village online team. Continue reading

Rugby Ralph Lauren arrives in Covent Garden

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Covent Garden is well on the way to becoming a proper fashion destination. While Neal Street has been hipster central for a while (home to American Apparel, Dr Martens, Urban Outfitters), King Street is aiming to be something of a Bond Street for secondary lines. Burberry Brit is already firmly positioned, and now, slotted between it and the Apple store is Ralph Lauren’s Rugby. Continue reading

Frills and fairisles

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Gorgeous old Ralph Lauren ad campaign on Tumblr. Cecelia Chanecellor and, er, who’s the other one?

Links I liked

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Creative Review: The making of a Coca-Cola neon sign, 1954 via @DalChodha Continue reading

Hollywood Wives

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A tweet From Jackie Collins inspired me to look up Hollywood Wives on YouTube. Boy am I glad I did. The music! The hair! The clothes! Interestingly all the close-ups of the store fronts are still relevant now (Celine, Gucci, Ralph Lauren, Hermes ) and is it me or do the outfits scream ‘Tom Ford ss11′ ?

quote of the day

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“I wanted to be everything, all at once. I wanted to be a baseball player, I wanted to be a basketball player, I wanted to be an actor, I wanted to be a dancer. And I think my whole life has been… actually, I wanted to be Batman!”
Ralph Lauren, Oprah

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