pre-tail

What to steal from Burberry AW14 menswear

Burberry-mens-silk-scarf-Aw14

Oh goody. In amongst all the tracksuity sport-luxe that’s dominating London Menswear for AW14, Burberry brings us the silk foulard. Slung jauntily around the shoulders of biker jackets and teddybear coats, it’s not the most macho look but it’s one I really love.

My favourite was a London map-print (old style, not Google-style thankfully), which also comes on a jazzy silk shirt. My other highlights were the handpainted grained leather Caban coats (Β£5,500), round-shouldered camel Chesterfield coat (Β£2,495) and split collared Aran sweater (Β£1,495).

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Order it now: Charlotte Olympia’s cherry-shaped bag

Charlotte-Olympia cherries-resort14

Charlotte Olympia just out-kitsched herself with this immaculately realised Perspex bag for Resort 2014. Available for shipping from November, you can pre-order it now from Moda Operandi. Too quirky (surely not)? Then consider the matching heels instead. In red and black suede with fetching leaf green heels, there’s more than a hint of Guy Bourdin about them. The only catch is that this ‘trunk show’ ends on Thursday so if you want them, get in fast… (more…)

Buy it now: How Moda Operandi is monetising the Met Ball

Right, now that Vogue Festival is out of the way, the next Vogue event to diarise is the Met Gala, coming on 6th May. Especially if you’re a celeb-loving fashion fan. The red carpet arrivals at the Costume Institute benefit will be livestreamed next Monday at 7pm EST on the Moda Operandi, US Vogue, Samsung and Metropolitan Museum of Art websites. (more…)

M’oda ‘Operandi: pre-tail to etail

Pre-tail site, M’oda ‘Operandi has been going for quite a while now and even though I’m still a novice online shopper when it comes to fashion (honestly, I can count my total clothing purchases on two hands), I do think it’s a clever concept.

For me it works as a research tool. It bridges the gap between seeing things on the runway (styled to the hilt as per the designer’s vision) and seeing them on a rail in store. We get to see clothes ahead of season styled in a more wearable way, including those by some of the lesser known designers. This week’s ‘trunk shows’ (the M’O name for its limited-time pre-order sales) includes Bouchra Jarrar’s winter couture collection (a designer I love, who was shortlisted for the Balenciaga gig and M’oda ‘Operandi’s first ‘couture’ designer) and J.W. Anderson pre-fall.

But like a lot of start-ups, it seems the plan is to develop the concept beyond its original, well, moda operandi. Since December, the site has also offered conventional, in-season etail in its ‘Boutique’, giving the M’O consumer the option to buy their favorite pieces and wear them the next day. As CEO Aslaug Magnusdottir says, “We want to better serve our current customers and reach a new customer base. We’ve been able to establish a name in various pockets of the world and we want to take advantage of our positioning and build our market share quickly.”

You can pre-order Bouchra Jarrar’s winter couture collection until 5th Feb and J.W. Anderson Pre-Fall 2013 until 4th Feb. Happy shopping!

Bouchra Jarrar

J.W. Anderson