pre-collection

THE DRG STYLE INDEX: CARVEN, UNIQLO X LEMAIRE, DAMIR DOMA, ANOTHER MAGAZINE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXIS MARTIAL TO CARVEN
Carven aw15
I loved what Alexis Martial did at Iceberg so I’ll be interested to see how he develops Carven. This week we heard that Martial and Adran Caillaudaud (most recently at Givenchy) are the new co artistic directors at Carven, with Martial focusing on RTW and Caillaudaud on accessories. (more…)

Disappearing fast: Louis Vuitton Cruise 2015

1 Louis-Vuitton-Cruise-2015-press-day

While here in the UK we’ve had an extremely mild autumn and stores grumble that they haven’t sold enough AW14 coats, the fashion-forward customer is onto other things. Namely, Cruise. The Cruise 2015 collections arrived in November and continue to sell all the way until June. It’s a well known fact now that Cruise (and pre-fall) collections sell more for stores than the more directional spring-summer and autumn-winter collections.

Last week I went to Louis Vuitton to check out the SS15 collection. The press day was help in the private ‘apartment’ on the top floor of the Bond Street Maison. Afterwards I went for a nose around the store as I haven’t been in since Ghesquiere took over from Jacobs. Although it wasn’t that busy customer-wise, the store staff were being very industrious keeping their regular clients up to date with new deliveries. As they explained to me, the Cruise collection had recently arrived and was flying out as soon as they informed their customers. (more…)

Burberry Prorsum pre-fall 2015

Burberry Prorsum pre-fall 2015 coats 1

Burberry is still all about outerwear for me. The Burberry Prorsum pre-fall 2015 collection is heavy on voluminous, textured coats and slim bottoms and I’m noticing a big focus on furry-looking shearlings that are casual, cosy and effortless-looking. I’m also a sucker for a too-short sleeve. Yes please. (more…)

Margaret Howell pre-fall 2013 collection arrives in store…

Margaret-Howell-pre collection (3)

…And finally, the concept of pre-collections makes perfect sense. Landing in store any day now, the pre-fall collections (AKA the collections that take up an increasing slice of a buyer’s budget) consist of the wear-all-year pieces that have become the mainstay of British wardrobes. (more…)