Poplin

Buy it now: Posh pyjamas with a twist from Poplin

OHHHHHH! How fun are these posh pyjamas with a twist from Poplin? An exclusive collaboration with Avenue32, I loved this story from Avenue32’s Erin Mullaney; “we wanted to create a collectable timeless illustration for the pyjamas that was both festive and stylish. When I was a little girl, we always got to open one present on Christmas Eve and without fail, ‘Santa’ always gave us Christmas pyjamas that we would wear the whole next morning and that would be captured in photos for the rest of time!” (more…)

Buy it now: Pyjama dressing


Oh to lounge around in these all day…


J Crew blue cotton pyjamas in a wide size range (more…)

Introducing Avenue 32


“We want Avenue 32 to offer a fresh and interesting mix of established and lesser known brands as we were both so tired of seeing the same brands on every single website or in every department store,” says Roberta Benteler, founder of the just-launched etail site that aims to give those brands more control over how they’re presented. (more…)