Tag Archives: Pinterest

Zara embraces tastemakers with social commerce campaign

Posted on by Disneyrollergirl

Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. Continue reading

Pinterest for London Fashion Week

Posted on by Disneyrollergirl

Pinterest LFW

Today is the unofficial first day of London Fashion Week (seriously, what’s with all the pre-LFW action?) and also the first day of Pinterest’s LFW campaign.

As part of its international Fashion Month spotlight, it has partnered with designers, retailers, editors and influencers to get Fashion Week inspiration trending throughout the boards.

Go to Pinterest/Fashionweek to see all the pins aggregated under one umbrella or go to individual boards for a more personal point of view.

My board is called London Fashion Week Scrapbook and is a mix of as-I-see-it Fashion Week action and emerging trends. I’m using it both as a research tool and a fun blog extension. Continue reading

Pinterest for the UK

Posted on by Disneyrollergirl

Pinterest-disneyrollergirl

Last week saw the launch of Pinterest in the UK. Which you might think weird because, um, haven’t we in the UK all been using it for yonks? Well yes, but it seems the site is keen to have some more localised content too, which is why it has decided to flag up a few Brit bloggers and pinners to encourage some more UK-centric pinning.

Not that my pins are necessarily UK-centric (Ok, they’re categorically not), but there might be an underlying Brit style coming through… maybe. Anyway, if you’re a pinner, you can follow all or some of my Pinterest boards here. I’ve just created a new one called ‘gentlewoman style‘ which is my tribute to sophisticated, cultured women with a bit of a boy-girl twist. Continue reading

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy

Posted on by Disneyrollergirl

Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). Continue reading

BrandAlley launches Pin To Win Facebook app

Posted on by Disneyrollergirl


What with all the Pinning, Tumbling, Fancying and Discoveredd-ing, I’m fast getting inspirationed out*. Enough with the inspiration – I don’t need anymore! But I guess I’m an extreme case – most people don’t spend their lives scrolling through websites 1000 hours a day.

The latest, and inevitable chapter in the social curation story is that of brands and retailers using virtual ‘pinboards’ to drive sales. Continue reading

Old school cool

Posted on by Disneyrollergirl

My new favourite Pinterest page

Introducing Vestiaire Collective and Odetta boots

Posted on by Disneyrollergirl

As I never tire of saying, I’m not the biggest online shopper. The reasons are many but in a nutshell:
*I live in London. We have Harvey Nichols, The Shop At Bluebird, Portobello Market et al
*I work in fashion, ergo I like to shop on the hop, browsing in stores on my daily beat
*I’m freelance and despite some people’s conclusions, I don’t sit at home in front of a screen all day so I’m not always in to receive parcels Continue reading

Danish retailer Only launches interactive, shoppable fashion film

Posted on by Disneyrollergirl

As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. Continue reading

Sweet Shoppe: The future of retail

Posted on by Disneyrollergirl


An invitation from The Future Laboratory is always worth taking up. The future-forecasting think tank is known for its innovative events and trend predicting insights and the latest one promised to give a glimpse into the future of retail. Continue reading

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