Tag Archives: Pinterest

How to get a million Pinterest followers

Posted on by Disneyrollergirl

Somehow, I have amassed quite the ridiculous number of Pinterest followers. Not sure how I made the magic million, but it could be the hours and hours I spend lost in a Pinterest vortex repinning photos of Chanel flatlays punk icons and hunting for the perfect gentlewomanly shoes.

Actually, I jest. While I do occasionally (ahem) indulge in aimless ‘pinning’, I’m usually using Pinterest for research purposes or in a strategic way to raise awareness of my site. And I’ve enjoyed learning some Pinterest insights for brand consultancy purposes, as it’s fast becoming a powerful commercial communication tool. I hosted a Pinterest workshop not long ago with a handful of fashion bloggers, to help understand some of the key ways to build and engage a Pinterest following. So here are five tips that you can utilise if you want to up your Pinterest game.

1. DECIDE WHAT YOUR GOAL IS

Are you a brand or blog wanting to drive traffic or sales to your site? Or perhaps you want to raise awareness of your brand throughout the Pinterest community? It’s important to decide which, because there’s a big difference. If you want to drive traffic to your site, then make sure it regularly features strong visuals, then add a Pin It button and use it to regularly pin images from your site to Pinterest. When people re-pin your pins, anyone who clicks on those images will be taken straight to your site. If you want to raise brand awareness within the Pinterest community and build follower numbers, then it’s about having beautiful, useful content that’s cleverly labelled. Read on to find out how to do this.


2. TAKE TIME TO WRITE USEFUL COPY

This tip is not a popular one. If like me, you have a gazillon chores to do every time you publish a blog post (edit, retouch, resize, upload, tag, add to Twitter, Facebook, ad infinitum), then you’re not really going to love yet more. But Pinterest research has found that ‘rich’ pins with lots of helpful information in the description box, get more engagement. Whether you pin from your own site, or re-pin from within Pinterest, take a look at the description box. Try to write something useful that describes the pin. For an outfit post picture, including a how-to tip is more engaging than a line that just describes what’s in the photo. The more personality you can add to your tone, the better. A bit like blogging I guess.

To help you, Pinterest has a useful function called ‘guided prompts’ (above). For example, if your pin is about denim, type ‘denim’ in the search bar, then look at the words that show up beneath. These are all associated words that are trending in real time that you could use in your description. Why is this helpful? Because that search bar is a bit like Google for Pinterest. So if people search for the words that you’re using in the description box, there’s a better chance that your pin will come up too. (And increasingly, people are using Pinterest as a search site for fashion advice and style inspiration.) But use full sentences, not key words. And no hashtags because they don’t work on Pinterest.

Another tip: when people re-pin they generally can’t be bothered to change the wording in the description box. Therefore, if you add your blog name in the description, this can help spread brand awareness of your blog.

3. TRY TO PIN IN PORTRAIT ORIENTATION

Pinterest users are increasingly using tablets and phones on the go, and for that it’s easier to view long images, rather than wide, landscape pictures. Pinterest’s research shows that long images get more engagement, so bear this in mind when pinning. I’d say this is especially true of outfit posts, although it’s a bit of a pain with flat lays, which tend to be shot horizontally.

4. FOCUS ON ENGAGEMENT


Building a million followers sounds and is impressive. But I don’t think it’s enough. For blogs and brands, the important thing is to build engagement, which means inspiring people to click on your pins or repin them. One way to do this is to think about perennial topics that people are likely to search for, or be interested in. I find that my pins about denim, Chanel, Nike, food and interiors all get lots of repins (the denim pin above has 46 repins). (Side note: Pinterest does not call itself a social network because it’s not about comments or friends. It’s really all about the shared inspiration.) But you can think seasonally too, in the same way you might for your blog. So for now you could consider creating a board about how to get the perfect summer tan, holiday essentials, summer in the city dressing and the sorts of ideas you find in magazines. But try to put your own spin on them.

5. MAKE YOUR BOARDS PERSONAL AND PERENNIAL

Purely for research, I have boards called womenswear SS15, menswear AW15, womenswear pre-fall 2015 etc, because I use them for planning features for my freelance work. But the problem is, in a year’s time, who will want to follow a board called womenswear 2015? If you’re using Pinterest for personal research then that doesn’t matter, but if you want engagement then take a tip from Coco’s Tea Party and use more useful titles that have broader appeal. Pinterest advised me to have boards on coats, boots, knitwear etc, but to name them as something more exciting. And although we fashion types love a pun, it’s better to think of words or phrases that people will search for. So a board called ‘cosy winter knits for work’ or ‘bright winter warmers’ is likely to get more follows.

Another tip about boards. I never used to bother with the description box but you can use it to add more detail of what your board is about. This is where you can inject personality because you have space to add a few lines, so make it engaging and conversational. But remember, people follow boards without necessarily knowing anything about the pinner. They might just be interested in the subject matter, so make sure your content is useful and don’t assume they are following ‘you’ as a blogger.

You can also create unique, fun boards like Lisa Eldridge did with her genius Your Lisa Eldridge Looks board. This was a board compiled of make-up looks tried by her fans which linked to her how-to videos. Not much re-pin value (they’re amateur pics) but a great, useful service which sends traffic to her site.

Finally, as with other platforms, the more you use it, the more you’ll gain followers and engagement. Here are a few Pinners I love: La Garconne; Jamala Johns; Mrs Gorman; Natalie Hughes; Adita Jhaveri. And you can follow me on Pinterest at @Disneyrollrgirl.

Any questions, ask them below!

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. Continue reading

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVE


Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… Continue reading

Introducing: Éadaoin Ní Drisceoil

Posted on by Disneyrollergirl

Love Éadaoin Ní Drisceoil‘s graduate collection, which I discovered on Instagram. Based on the Virgin Suicides, it picks up on the ‘obsessions and passions that consume girls throughout the turbulent years of adolescence’. Translation: awkward layers, odd proportions and mismatched fabrics, not to mention ill at ease styling and an unhealthy fixation with pink. Continue reading

Zara embraces tastemakers with social commerce campaign

Posted on by Disneyrollergirl

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. Continue reading

Pinterest for London Fashion Week

Posted on by Disneyrollergirl

Today is the unofficial first day of London Fashion Week (seriously, what’s with all the pre-LFW action?) and also the first day of Pinterest’s LFW campaign.

As part of its international Fashion Month spotlight, it has partnered with designers, retailers, editors and influencers to get Fashion Week inspiration trending throughout the boards.

Go to Pinterest/Fashionweek to see all the pins aggregated under one umbrella or go to individual boards for a more personal point of view.

My board is called London Fashion Week Scrapbook and is a mix of as-I-see-it Fashion Week action and emerging trends. I’m using it both as a research tool and a fun blog extension. Continue reading

Pinterest for the UK

Posted on by Disneyrollergirl

Last week saw the launch of Pinterest in the UK. Which you might think weird because, um, haven’t we in the UK all been using it for yonks? Well yes, but it seems the site is keen to have some more localised content too, which is why it has decided to flag up a few Brit bloggers and pinners to encourage some more UK-centric pinning.

Not that my pins are necessarily UK-centric (Ok, they’re categorically not), but there might be an underlying Brit style coming through… maybe. Anyway, if you’re a pinner, you can follow all or some of my Pinterest boards here. I’ve just created a new one called ‘gentlewoman style‘ which is my tribute to sophisticated, cultured women with a bit of a boy-girl twist. Continue reading

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy

Posted on by Disneyrollergirl

Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). Continue reading

BrandAlley launches Pin To Win Facebook app

Posted on by Disneyrollergirl


What with all the Pinning, Tumbling, Fancying and Discoveredd-ing, I’m fast getting inspirationed out*. Enough with the inspiration – I don’t need anymore! But I guess I’m an extreme case – most people don’t spend their lives scrolling through websites 1000 hours a day.

The latest, and inevitable chapter in the social curation story is that of brands and retailers using virtual ‘pinboards’ to drive sales. Continue reading

Old school cool

Posted on by Disneyrollergirl

My new favourite Pinterest page