Pinterest

How to get a million Pinterest followers

How to get a million Pinterest followers by Disneyrollergirl

Somehow, I have amassed quite the ridiculous number of Pinterest followers. Not sure how I made the magic million, but it could be the hours and hours I spend lost in a Pinterest vortex repinning photos of Chanel flatlays punk icons and hunting for the perfect gentlewomanly shoes.

Actually, I jest. While I do occasionally (ahem) indulge in aimless ‘pinning’, I’m usually using Pinterest for research purposes or in a strategic way to raise awareness of my site. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVEThe Row to open a New York store in 2015
Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… (more…)

Introducing: Éadaoin Ní Drisceoil

7 Eadaoin-O'Driscoll 3

Love Éadaoin Ní Drisceoil‘s graduate collection, which I discovered on Instagram. Based on the Virgin Suicides, it picks up on the ‘obsessions and passions that consume girls throughout the turbulent years of adolescence’. Translation: awkward layers, odd proportions and mismatched fabrics, not to mention ill at ease styling and an unhealthy fixation with pink. (more…)