Pinterest

Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



The World Goes Pop



Jerzy Ryszard 'Jurry' Zieliński The World Goes Pop at Tate Modern

Another week, another pop art exhibition – but the latest one at Tate Modern is different. Opening this week, The World Goes Pop is not your average serving of British and Americana fare, but a global supermarket of lesser-known works, from Polish Jerzy Ryszard “Jurry” Zieliński’s painted face with macabre fabric tongue (more…)



EXCLUSIVE*: Alexander Lewis Resort 2016 – the woman, the situation, the mood



Alexander Lewis resort 2016

All of Alexander Lewis’s passions collide this week with the unveiling of his Resort 2016 collection. The half-Brazilian, London-based designer, whose collections are based on envisaging a situation for his women and building a narrative and collection around that, has always focused on pre-collections. But as we all know, the so-called in-between season has recently flourished into the most important money-making season on the calendar.

For Resort 2016, Alexander Lewis imagines his muse in a sophisticated Sao Paulo setting, getting dressed for an evening with her girlfriends, having taken a dance class with voguing duo Aya Sato and Bambi. (more…)



How to get a million Pinterest followers



How to get a million Pinterest followers by Disneyrollergirl

Somehow, I have amassed quite the ridiculous number of Pinterest followers. Not sure how I made the magic million, but it could be the hours and hours I spend lost in a Pinterest vortex repinning photos of Chanel flatlays punk icons and hunting for the perfect gentlewomanly shoes.

Actually, I jest. While I do occasionally (ahem) indulge in aimless ‘pinning’, I’m usually using Pinterest for research purposes or in a strategic way to raise awareness of my site. (more…)