Tag Archives: Pinterest
Pinterest for the UK
Last week saw the launch of Pinterest in the UK. Which you might think weird because, um, haven’t we in the UK all been using it for yonks? Well yes, but it seems the site is keen to have some more localised content too, which is why it has decided to flag up a few Brit bloggers and pinners to encourage some more UK-centric pinning.
Not that my pins are necessarily UK-centric (Ok, they’re categorically not), but there might be an underlying Brit style coming through… maybe. Anyway, if you’re a pinner, you can follow all or some of my Pinterest boards here. I’ve just created a new one called ‘gentlewoman style‘ which is my tribute to sophisticated, cultured women with a bit of a boy-girl twist. Continue reading
Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy
Guest post by occasional DRG contributor, Alison Bishop
First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). Continue reading
BrandAlley launches Pin To Win Facebook app
What with all the Pinning, Tumbling, Fancying and Discoveredd-ing, I’m fast getting inspirationed out*. Enough with the inspiration – I don’t need anymore! But I guess I’m an extreme case – most people don’t spend their lives scrolling through websites 1000 hours a day.
The latest, and inevitable chapter in the social curation story is that of brands and retailers using virtual ‘pinboards’ to drive sales. Continue reading
Old school cool
My new favourite Pinterest page
Introducing Vestiaire Collective and Odetta boots
As I never tire of saying, I’m not the biggest online shopper. The reasons are many but in a nutshell:
*I live in London. We have Harvey Nichols, The Shop At Bluebird, Portobello Market et al
*I work in fashion, ergo I like to shop on the hop, browsing in stores on my daily beat
*I’m freelance and despite some people’s conclusions, I don’t sit at home in front of a screen all day so I’m not always in to receive parcels Continue reading
Danish retailer Only launches interactive, shoppable fashion film
As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. Continue reading
Sweet Shoppe: The future of retail
An invitation from The Future Laboratory is always worth taking up. The future-forecasting think tank is known for its innovative events and trend predicting insights and the latest one promised to give a glimpse into the future of retail. Continue reading
