Tag Archives: photography
Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme.
The Tumblr bloggers photographed for the AW13 look book come from different disciplines, not just fashion, so as well as Le Blog De Betty and Camille Over The Rainbow, there’s Alice from After the Cups (a food and photography Tumblr), Bekah from A Well Traveled Woman (a travel Tumblr) and Brandon from The Only Magic Left Is Art (an art Tumblr). And naturally, the photos are also taken by a Tumblr blogger, Justin Chung…
Underscoring the continued blurring of lines between industry and consumer, Ann Watson, vice president of marketing & communications at Club Monaco says, “Tumblr allows us to take an industry standard press-room and redefine it as a social media outlet for consumers. This innovative, exciting collaboration is an industry game-changer because it gives editors direct access to seasonal assets that are downloadable and allows consumers to curate, and share Club Monaco fashions by downloading the fashion themed, Tumblr template. In effect, consumers can become their own editors and develop their own wide-scale fashion community thanks to the help of Club Monaco and Tumblr.” What that bit means is that fans of the Club Monaco Tumblr can download their own version of its theme to create their own lookalike.
While I like the pictures, I wish they had been a little more adventurous in expressing the personalities of the bloggers but I have to accept that they are after all look book images and not advertising. That said, Club Monaco has a history of photographing interesting individuals who fit the brand, so not just models but friends of the brand too. In that sense this is a fitting campaign for a brand that has always supported the blogging community.
What do you think? Do you like the idea of a Tumblr look book and are you tempted by a Club Monaco-style Tumblr theme?
Henry Holland certainly knows how to build a brand. He’s the celebs’ favourite, has a coveted Debenhams range (don’t knock it, it’s most designers’ bread and butter) and his Pretty Polly tights sell in their thousands. Just in are these colour-drenched images of his new eyewear collection which lands at Browns and Houseofholland.com this week. Continue reading
Bill Cunningham on good and bad taste and the influence of globalisation and gay marriage at Paris Fashion Week…
It’s weird how you don’t really get beauty street style blogs. I mean, there’s a bit on The Sartorialist and Vanessa Jackman but it’s not highlighted as such and I’m not so aware of beauty street style as ‘a thing’. And yet the changes in hair and make-up over the years are often more pronounced than in clothing trends. Continue reading
I just watched Garage Magazine’s mini documentary on Style Bubble but in case you haven’t seen it, here it is again. Filming began a year ago and the result is a good 9-minute sum-up of the Fashion Week street style phenomenon. Tim Blanks makes most of the commentary but Imran Amed from Business of fashion is also featured, as is Susie Bubble and Phil Oh.
This London Fashion Week, I had a conversation with a well known street style photographer who mentioned that they have noticed a change. Some of their regulars have now decided they don’t want to be photographed, they’re actively ignoring street style photographers, even when in the past they were quite chummy. It’s not surprising to me. What die-hard fashionista wants to be seen embracing something once it’s been tainted with the naff brush? (I’m not saying street style is naff, but the bad publicity in this context could have that effect.)
Talk about eye-catching, these vibrant portraits of Ari Seth Cohen’s ‘Advanced Style‘ ladies are popping right off the page. Commissioned by Karen Walker to launch her SS13 eyewear collection, Karen Walker Forever, they’re a ‘celebration of eternal optimism’ and feature four stylish seniors shot in their own New York homes. Continue reading