Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. M.I.H JEANS LAUNCHES A POP-UP SHOP
Happy Birthday M.i.h Jeans! Chloe Lonsdale is celebrating 10 years of M.i.h Jeans with a pop-up shop and mini-collection called The Cult Denim Project. Selling ten favourite M.i.h pieces, it includes the chambray boiler suit, which is also one of my favourite M.i.h looks. (more…)
Deconstructing the Céline Pre-Fall 2015 collection is no bad way to spend a morning. The idiosyncratic signatures are all present and correct with the mohair shell top under belted wool tabard my main standout, along with the frayed, too-short trousers and loose leather harness (more…)
Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)
As any sneakerhead knows, it’s not about the fashionable and easily available, it’s about the hunt for that coveted rarity. Hence, while many are stocking up on New Balances in every hue and building their bespoke NIKEiDs, others hanker for the purest of old school icons – the Adidas Stan Smith. (more…)