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personalisation

Harrods Salon de Parfums: see, touch, smell



Floraiku fragrance at Harrods Salon de Parfums 6th floor

It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the Harrods Salon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.

Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)



Would you buy a monogrammed Burberry trench?



Burberry monogrammed trench

Burberry is surely the king of fashion customisation. So far it has monogrammed scarves, ponchos, perfume bottles and now, trench coats. Starting this week, you can monogram your trench coat using an online tool that gives you up to three initials in a selection of 15 thread colours. The beauty of the online tool is that it lets you preview what your monogrammed trench will look like before you press the ’buy’ button.

The monogramming trend does throw up one quandary for me however. (more…)



Written in the stars



Personalised Valentine's gifts from Smythson

Just when did astrology get so fashionable? Let’s not question it. If you’re a fan, you’ll be interested to know about these personalisation gift ideas from two of my favourite luxury brands for Valentine’s Day (and beyond).

Smythson Written in the stars astrology signs

A couple of weeks ago I got to meet the fabulous Shelley von Strunckel at Smythson in Bond Street, where she gave a talk about astrology to introduce Smythson’s new collection of zodiac sign motifs. (more…)



THE DRG STYLE INDEX: BELLA FREUD, LOUIS VUITTON, THOMAS TAIT, ALEXANDER MCQUEEN, PAT MCGRATH



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. PAT MCGRATH LABS – ROUND TWO
pat mcgrath labs releases phantom 002 pigment and brush set
After the fanfare around Pat Mcgrath Labs’ Gold 001 pigment, it’s time for another drop. Tues 15th December sees the release of Phantom 002 – a set of five pigments and a black liner. (more…)