personalisation Archives - DisneyRollerGirl

personalisation

THE DRG STYLE INDEX: MARC JACOBS BEAUTY, BALENCIAGA, DIOR, LEVI’s, SELFRIDGES, MATCHES FASHION

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MARC JACOBS’ INSTAGRAM SHOP

Marc Jacobs Beauty shoppable Instagram

Oh the bane of not being able to shop from Instagram! Marc Jacobs Beauty couldn’t stand it any longer and has set up a tool just for Insta-shoppers. It’s a bit like LikeToKNOW.it, and thus, slightly clunky. (more…)

Denim master craft: Levi’s Lot No. 1

7 Levi's Lot No 1 made to order jeans

You’d think a couture gown or Savile Row suit was the ultimate luxury but I can think of something even better. Stationed at the back of Levi’s London flagship store is its recently introduced Lot No. 1 made–to-order jeans service. The answer to every denim connoisseur’s prayers, it’s a meticulously executed personal service that puts the customer at its heart. And I imagine it could become quite addictive. (more…)

Guest post: Experiencing the Fragrance Lab at Selfridges

1 Fragrance-Lab-Selfridges©Hufton+Crow_012

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)

Trending now: Custom 3-D printed jewellery

Zazzy 3d printed jewellery

Here’s an interesting brand jumping on the 3d-printing personalisation trend. These name bracelets are made to order from Zazzy, a Dutch jewellery brand that uses precious and semi-precious metals for its youthful, casual jewellery. (more…)